Media Marketing Manager- Sales Enablement

JR United Kingdom; West Midlands Combined Authority; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the media sector is seeking a proactive Media Marketing Manager to enhance engagement and revenue generation through innovative marketing strategies. This office-based role requires a creative individual with strong marketing experience and proficiency in digital tools, a collaborative spirit, and the ability to deliver effective campaigns across multiple channels.

Benefits

Diversity and inclusion initiatives

Commitment to equal employment opportunities

Qualifications

• 3-4 years of marketing experience, preferably in a media organization.
• Strong copywriting and analytical skills.
• Proficiency in various CRM and marketing tools.

Responsibilities

• Develop audience-nurturing strategies and lead generation programs.
• Create marketing collateral and optimize efforts through data insights.
• Support events with marketing and post-event follow-ups.

Skills

Email marketing

Lead generation

Data analysis

Copywriting

Communication

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Salesforce

Cvent

Marketing Cloud

Canva

HTML/CSS

PowerPoint

Excel

Job description

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Media Marketing Manager - Sales Enablement, West Midlands

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Job Category: Other

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EU work permit required: Yes

Job Views: 2

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Position Overview

Fortune is seeking a proactive, creative, and tech-driven Marketing Manager to join our UK/European Sales & Marketing team. This role will focus on audience nurturing, account communications, lead generation, demand generation, and commercial product developments, playing a crucial role in driving revenue across our global media platforms, including digital, conferences, video, podcast, print, and social media. We’re looking for a motivated Marketing Manager with a commercial mindset to develop and execute strategic marketing initiatives that engage prospects, nurture existing audiences, and support revenue growth.

The ideal candidate will have experience in full-funnel marketing activations, including newsletter/email marketing, Canva/design skills, coding experience, and lead generation programs. Success in this position will be measured by the effectiveness of marketing campaigns, audience engagement, and the ability to drive commercial outcomes.

Primary Responsibilities

• Develop and implement audience-nurturing strategies, ensuring consistent and impactful communications across multiple touchpoints.
• Lead the creation and execution of lead generation and demand generation programs, leveraging digital channels to drive high-quality prospects into the sales funnel.
• Collaborate with the Senior Marketing Manager and Commercial team to create compelling marketing collateral, including sales presentations, email campaigns, and promotional content.
• Optimize marketing efforts through data-driven insights, tracking campaign performance, and refining strategies accordingly.

Account & Audience Engagement:

• Build and maintain effective account-based marketing (ABM) strategies to enhance client engagement and retention.
• Oversee email marketing initiatives, crafting compelling messaging and ensuring best practices in segmentation and automation.
• Utilize CRM tools to track audience interactions, refine engagement strategies, and personalize marketing efforts.
• Ensure consistency in messaging and branding across all client and internal communications.
• Leverage Canva and other design tools to create visually compelling marketing materials that enhance audience engagement.
• Identify and implement innovative digital marketing strategies to enhance lead generation and audience nurturing.
• Stay up to date with industry trends and emerging marketing technologies to keep Fortune at the forefront of digital engagement.

Event & Commercial Product Support:

• Provide marketing support for events, ensuring strong pre-event promotion, seamless execution, and impactful post-event follow-ups.
• Work closely with the commercial team to develop go-to-market strategies for new media products and advertising solutions.
• Assist in the development of post-event recap decks, performance reports, and key learnings for internal and client review.

Professional/Personal Qualifications

• 3-4 years of marketing experience, preferably in a creative media organization or agency.
• Proficiency in Salesforce, Marketing Cloud, Cvent, Canva, HTML/CSS (basic coding), PowerPoint, Excel, and email marketing platforms.
• Strong copywriting and analytical skills.
• Bachelor’s degree in marketing, communications, or a related field.
• Creative, proactive, adaptable, and data-driven with a strong commercial mindset.

Note: This is a 5-day-a-week office role, based in the Bank area.

Important: This position requires prior experience supporting the Media Sales team and working on pitch decks. It is not eligible for work sponsorship; applicants need a valid UK work permit.

About Fortune

At Fortune Media, our mission is to change the world by making business better. We provide trusted information, storytelling, benchmarking, and community building. Our values are humility, ownership, and transparency. We are committed to diversity and inclusion, offering equal employment opportunities without discrimination.