Media Effectiveness Lead — Hybrid & Impactful Strategy

Sky; Hounslow; Hybrid; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Free Sky TV or NOW package

Pension with up to 9% employer

Private healthcare

Aviva Digital GP and dental insurance

Discounts on Sky products

Sharesave and Tech schemes

Sky VIP rewards

Job summary

Sky Media is seeking an experienced Media Effectiveness Lead to join its new team. You will coordinate inputs from econometrics, testing, digital performance, and planning to provide clear, commercially grounded recommendations for media investment decisions.

You will influence senior stakeholders and drive a more integrated approach across Marketing, Media Planning and Strategy. You will translate complex data into decision-ready outputs, shaping annual, quarterly and in-year plans and

Qualifications

• Strong experience in media strategy, planning or effectiveness roles, with a clear understanding of how different evidence sources inform investment decisions.
• Proven ability to synthesise inputs into clear, commercially grounded recommendations balancing evidence, risk and constraints.
• Experience influencing senior stakeholders and facilitating alignment across cross-functional environments.
• Proven ability to drive change and embed integrated processes across teams.
• Strong communication skills with ability to distil complex topics into decision-ready narratives.
• Proven experience leading and developing teams and building an inclusive culture.

Responsibilities

• Act as the central coordination point for media investment decisions, owning annual, quarterly and in-year planning and developing clear, commercially grounded recommendations.
• Balance insight with strategic thinking to define investment choices, trade-offs and priorities.
• Drive transformation of Media Effectiveness processes and operating model across multiple functions.
• Own the cross-portfolio budget allocation process with inputs from econometric optimisation, digital performance and test & learn.
• Turn Media Effectiveness outputs into actionable guidance for Marketing and Strategy teams.
• Own the executive narrative and learning translation to drive alignment and long-term planning.

Skills

Media strategy

Stakeholder management

Synthesis of inputs

Change management

Communication

Leadership

Tools

Econometrics

Experimentation

Measurement frameworks

Job description

Sky Media is seeking an experienced Media Effectiveness Lead to join its new team. You will coordinate inputs from econometrics, testing, digital performance, and planning to provide clear, commercially grounded recommendations for media investment decisions.

You will influence senior stakeholders and drive a more integrated approach across Marketing, Media Planning and Strategy. You will translate complex data into decision-ready outputs, shaping annual, quarterly and in-year plans and