Media Effectiveness Director: Strategy & ROI Leader

Incubeta; Greater London; Presencial; GBP 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare

Pension

Gym membership

Descripción de la vacante

Incubeta is seeking a Media Effectiveness Director to lead triangulated measurement initiatives, aligning MMM, experimentation, and attribution into a single trusted view of media impact. You will shape measurement roadmaps across UK markets and partner with Data Strategy and Marketing Intelligence to address capability gaps.

You will translate our OutMeasure proposition for the UK market, craft compelling narratives for CFO and client teams, and drive adoption of measurement insights into live

Formación

• Proven experience leading media effectiveness initiatives across MMM, experimentation, and attribution.
• Strong programme and roadmap management abilities across complex teams.
• Excellent storytelling and stakeholder management skills, including CFO/board-level communication.

Responsabilidades

• Own measurement programmes end-to-end from objective setting to insight handover to media teams.
• Establish and manage programme roadmaps, timelines, dependencies and stakeholders.
• Lead MMM projects and design experiments (geo-lift tests, holdout tests) to answer business questions.
• Brief and quality-assure statistical work delivered by Marketing Intelligence specialists without daily modeling.
• Ensure outputs translate into tangible media optimizations and client value.

Descripción del empleo

Incubeta is seeking a Media Effectiveness Director to lead triangulated measurement initiatives, aligning MMM, experimentation, and attribution into a single trusted view of media impact. You will shape measurement roadmaps across UK markets and partner with Data Strategy and Marketing Intelligence to address capability gaps.

You will translate our OutMeasure proposition for the UK market, craft compelling narratives for CFO and client teams, and drive adoption of measurement insights into live