Director of Media Effectiveness & ROI

Incubeta Group; Greater London; In loco; GBP 110.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible benefits package

Healthcare

Pension contributions

Gym memberships

Descrizione del lavoro

Incubeta Group is seeking a Media Effectiveness Director to lead triangulated measurement proving media ROI for clients in the UK. You will coordinate with Paid Media, Marketing Intelligence and Data Science to create roadmaps, align measurement with our OutMeasure proposition, and translate insights into actionable media optimizations.

You will bridge client teams, paid media, and technical specialists, owning the programme and ensuring outputs drive strategic value and commercial growth for

Competenze

• Proven experience leading media effectiveness initiatives across MMM, experimentation, and attribution.
• End-to-end ownership of measurement lifecycle, from objective setting to organizational adoption.
• Strong ability to communicate complex concepts to non-technical stakeholders, including CFOs and C-suite.

Mansioni

• Lead measurement programmes end-to-end including objective setting, framework design, data collection, and insights handover.
• Govern roadmaps, timelines, dependencies, and multi-disciplinary stakeholders.
• Design experiments (geo-lift, holdout tests) and ensure outputs drive media planning and activation.
• Brief and quality-assure statistical work produced by specialists without day-to-day coding.
• Communicate progress, timelines, and value to clients and internal teams.

Conoscenze

Media effectiveness leadership

MMM, experimentation, attribution

Stakeholder engagement

Strategic storytelling

Non-technical explanation

Strumenti

DV360

SA360

CM360

GA4

Descrizione del lavoro

Incubeta Group is seeking a Media Effectiveness Director to lead triangulated measurement proving media ROI for clients in the UK. You will coordinate with Paid Media, Marketing Intelligence and Data Science to create roadmaps, align measurement with our OutMeasure proposition, and translate insights into actionable media optimizations.

You will bridge client teams, paid media, and technical specialists, owning the programme and ensuring outputs drive strategic value and commercial growth for