Media Data Analyst – Insight-Driven Campaign Optimisation

Publicis Groupe UK; Greater London; Hybrid; GBP 26,000 - 42,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Job summary

Digitas UK is seeking an entry-level Media Data Analyst to join the Data & Analytics team in London. You will turn media campaign data into actionable insights, supporting performance analysis, reporting, experimentation and automation.

The role offers exposure to AI-driven measurement approaches to improve planning and storytelling with data. You’ll work across campaign performance, measurement thinking (MMM, MTA), and reporting outputs, building dashboards (Power BI) and collaborating with

Qualifications

• Experience in a data analysis role, ideally related to media, advertising or campaign performance.
• Solid understanding of media terminology and performance metrics (CTR, viewability, attribution, etc.).
• Familiarity with measurement approaches like MMM, MTA or incrementality and adapting frameworks for clients.
• Hands-on data manipulation and automation skills; Python is particularly useful.
• Experience using data visualization or reporting tools (Power BI, Tableau, Looker Studio).
• Curiosity about media analytics, AI and new ways to improve insight and decision-making.
• Clear communication skills to explain technical findings and create data stories for action.

Responsibilities

• Analyse campaign performance across media platforms to identify what works and where to improve.
• Turn data into insight by spotting trends and optimisation opportunities.
• Support measurement thinking across MMM, MTA and incrementality for planning, buying and reporting.
• Build and improve reporting outputs, including Power BI dashboards and regional reporting.
• Use automation to make data processes more reliable and efficient.
• Translate analysis into actionable recommendations for media planning and budgeting.
• Collaborate with planners, strategists, account teams and clients to shape measurement frameworks.

Skills

Data analysis

Media terminology

MMM/MTA knowledge

Python

Power BI

Communication

Tools

Power BI

Tableau

Looker Studio

Job description

Digitas UK is seeking an entry-level Media Data Analyst to join the Data & Analytics team in London. You will turn media campaign data into actionable insights, supporting performance analysis, reporting, experimentation and automation.

The role offers exposure to AI-driven measurement approaches to improve planning and storytelling with data. You’ll work across campaign performance, measurement thinking (MMM, MTA), and reporting outputs, building dashboards (Power BI) and collaborating with