Media Data & Insights Analyst

Publicis Groupe; Greater London; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Pension

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Digitas, part of Publicis Groupe, is seeking a Media Data Analyst to turn media campaign data into clear insights and measurable value for clients. You will analyze campaign performance, identify improvements, and build automated reporting workflows.

The role involves collaborating with planners, strategists and clients to shape measurement frameworks and data narratives. You will work with MMM, MTA and incrementality concepts, using Python and Power BI/Tableau to deliver actionable guidance for

Qualifications

• Experience in a data analysis role, ideally connected to media, advertising or campaign performance.
• Understanding of media terminology and performance metrics (CTR, conversion, viewability, attribution).
• Familiarity with MMM, MTA or incrementality measurement approaches.
• Technical skills for data extraction, manipulation and automation; Python is especially useful.
• Experience with data visualization/reporting tools such as Power BI/Tableau/Looker Studio.

Responsibilities

• Analyse campaign performance across media platforms and identify optimisation opportunities.
• Turn data into insights and explain trends and reasons behind performance changes.
• Support measurement thinking across MMM, MTA and incrementality for planning and reporting.
• Build and improve reporting outputs, including Power BI dashboards and regional reporting.
• Use automation to make data processes reliable and efficient (extraction, transformation, reporting).
• Translate analysis into clear recommendations for media planning and budget decisions.
• Collaborate with planners, strategists, accounts and clients to define measurement frameworks.

Skills

Data analysis

Media analytics

Python

Communication

Data storytelling

Automation

Tools

Power BI

Tableau

Looker Studio

Job description

Digitas, part of Publicis Groupe, is seeking a Media Data Analyst to turn media campaign data into clear insights and measurable value for clients. You will analyze campaign performance, identify improvements, and build automated reporting workflows.

The role involves collaborating with planners, strategists and clients to shape measurement frameworks and data narratives. You will work with MMM, MTA and incrementality concepts, using Python and Power BI/Tableau to deliver actionable guidance for