Media Data Analyst

Publicis Groupe UK; Greater London; On-site; GBP 26,000 - 42,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Job summary

Digitas UK is seeking an entry-level Media Data Analyst to join the Data & Analytics team in London. You will turn media campaign data into actionable insights, supporting performance analysis, reporting, experimentation and automation.

The role offers exposure to AI-driven measurement approaches to improve planning and storytelling with data. You’ll work across campaign performance, measurement thinking (MMM, MTA), and reporting outputs, building dashboards (Power BI) and collaborating with

Qualifications

• Experience in a data analysis role, ideally related to media, advertising or campaign performance.
• Solid understanding of media terminology and performance metrics (CTR, viewability, attribution, etc.).
• Familiarity with measurement approaches like MMM, MTA or incrementality and adapting frameworks for clients.
• Hands-on data manipulation and automation skills; Python is particularly useful.
• Experience using data visualization or reporting tools (Power BI, Tableau, Looker Studio).
• Curiosity about media analytics, AI and new ways to improve insight and decision-making.
• Clear communication skills to explain technical findings and create data stories for action.

Responsibilities

• Analyse campaign performance across media platforms to identify what works and where to improve.
• Turn data into insight by spotting trends and optimisation opportunities.
• Support measurement thinking across MMM, MTA and incrementality for planning, buying and reporting.
• Build and improve reporting outputs, including Power BI dashboards and regional reporting.
• Use automation to make data processes more reliable and efficient.
• Translate analysis into actionable recommendations for media planning and budgeting.
• Collaborate with planners, strategists, account teams and clients to shape measurement frameworks.

Skills

Data analysis

Media terminology

MMM/MTA knowledge

Python

Power BI

Communication

Tools

Power BI

Tableau

Looker Studio

Job description

BRAND: Digitas UK

Job Function: Data Sciences

Location: London, United Kingdom

Experience Level: Entry

Workplace Type: Hybrid

Company description

At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients' businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner's Magic Quadrant for Global Marketing Agencies, we're proud to work with some of the world's leading brands.

Digitas. Experience the power of connection.

Our Commitment

Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Overview

Media Data Analyst

We are hiring a Media Data Analyst to join the Data & Analytics team at Digitas. In this role, you'll help turn media campaign data into clear insight, stronger decisions and measurable value for clients. You'll work across media performance, reporting, experimentation and automation, with the opportunity to explore how AI and measurement approaches can improve the way teams plan, optimise and tell stories with data. This is a great opportunity for someone who enjoys connecting technical detail with practical recommendations that help brands grow.

Responsibilities

What you'll be doing:

• Analyse campaign performance across media platforms, helping teams understand what is working, where performance can improve and how activity is tracking against key KPIs.
• Turn data into useful insight by identifying trends, audience behaviours, optimisation opportunities and the reasons behind performance changes.
• Support measurement thinking across areas such as MMM, MTA and incrementality, helping shape how planning, buying and reporting are evaluated.
• Build and improve reporting outputs, including Power BI dashboards and regional reporting, so internal teams and clients can make decisions with confidence.
• Use automation to make data processes more reliable and efficient, including extraction, transformation and reporting workflows.
• Translate analysis into clear recommendations for media planning, campaign optimisation, targeting and budget decisions.
• Collaborate with planners, strategists, account teams and clients to define measurement frameworks, collect the right data and shape compelling data narratives.

Qualifications

Skills we’re looking for:

• Experience in a data analysis role, ideally connected to media, advertising, marketing or campaign performance.
• A good understanding of media terminology and performance metrics, such as CTR, conversion rate, viewability, attribution, paid search, paid social, display, video or CTV.
• Confidence working with measurement approaches such as MMM, MTA or incrementality, and an ability to adapt frameworks for different client needs.
• Practical technical skills for data extraction, manipulation and automation, with Python experience particularly useful.
• Experience using data visualisation or reporting tools such as Power BI, Tableau, Looker Studio or similar platforms.
• Curiosity about media analytics, AI and new ways to improve insight, automation and decision-making.
• Clear communication skills, with the ability to explain technical findings in an accessible way and create data stories that support action.

Additional information

Digitas offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Digitas , we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.