Media Data Insights Analyst

Publicis Groupe ANZ; Greater London; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Digitas in the United Kingdom is seeking a Media Data Analyst to transform media campaign data into actionable insights and measurable value for clients. You will work on media performance, reporting, experimentation and automation, exploring AI and measurement approaches to improve planning, optimisation and storytelling with data.

You will turn data into insights, build Power BI dashboards, and support measurement thinking across MMM, MTA and incrementality while collaborating with

Qualifications

• Experience in a data analysis role connected to media, advertising or campaign performance.
• Understanding of media terminology and performance metrics (CTR, conversion rate, viewability, attribution, paid search, paid social, display, video, CTV).
• Familiarity with MMM, MTA or incrementality and applying frameworks to client needs.
• Proficiency with data extraction, manipulation and automation; Python is a plus.

Responsibilities

• Analyse campaign performance across media platforms and identify what is working and where to improve.
• Turn data into actionable insights by spotting trends and optimisation opportunities.
• Support measurement thinking across MMM, MTA and incrementality for planning, buying and reporting.
• Build and improve reporting outputs, including Power BI dashboards and regional reporting.
• Use automation to make data processes more reliable and efficient for extraction, transformation and reporting.
• Translate analysis into clear recommendations for media planning, campaign optimisation, targeting and budget decisions.
• Collaborate with planners, strategists, account teams and clients to define measurement frameworks and data narratives.

Skills

Data analysis

Media analytics

Python

Power BI

Data visualization

Communication

Education

Bachelor's degree in a related field

Tools

Power BI

Tableau

Looker Studio

Python

Job description

Digitas in the United Kingdom is seeking a Media Data Analyst to transform media campaign data into actionable insights and measurable value for clients. You will work on media performance, reporting, experimentation and automation, exploring AI and measurement approaches to improve planning, optimisation and storytelling with data.

You will turn data into insights, build Power BI dashboards, and support measurement thinking across MMM, MTA and incrementality while collaborating with