Analyst

Publicis Groupe; Greater London; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Pension

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Digitas, part of Publicis Groupe, is seeking a Media Data Analyst to turn media campaign data into clear insights and measurable value for clients. You will analyze campaign performance, identify improvements, and build automated reporting workflows.

The role involves collaborating with planners, strategists and clients to shape measurement frameworks and data narratives. You will work with MMM, MTA and incrementality concepts, using Python and Power BI/Tableau to deliver actionable guidance for

Qualifications

• Experience in a data analysis role, ideally connected to media, advertising or campaign performance.
• Understanding of media terminology and performance metrics (CTR, conversion, viewability, attribution).
• Familiarity with MMM, MTA or incrementality measurement approaches.
• Technical skills for data extraction, manipulation and automation; Python is especially useful.
• Experience with data visualization/reporting tools such as Power BI/Tableau/Looker Studio.

Responsibilities

• Analyse campaign performance across media platforms and identify optimisation opportunities.
• Turn data into insights and explain trends and reasons behind performance changes.
• Support measurement thinking across MMM, MTA and incrementality for planning and reporting.
• Build and improve reporting outputs, including Power BI dashboards and regional reporting.
• Use automation to make data processes reliable and efficient (extraction, transformation, reporting).
• Translate analysis into clear recommendations for media planning and budget decisions.
• Collaborate with planners, strategists, accounts and clients to define measurement frameworks.

Skills

Data analysis

Media analytics

Python

Communication

Data storytelling

Automation

Tools

Power BI

Tableau

Looker Studio

Job description

Media Data Analyst

In this role, you’ll help turn media campaign data into clear insight, stronger decisions and measurable value for clients. You’ll work across media performance, reporting, experimentation and automation, with the opportunity to explore how AI and measurement approaches can improve the way teams plan, optimise and tell stories with data. This is a great opportunity for someone who enjoys connecting technical detail with practical recommendations that help brands grow.

Responsibilities

• Analyse campaign performance across media platforms, helping teams understand what is working, where performance can improve and how activity is tracking against key KPIs.
• Turn data into useful insight by identifying trends, audience behaviours, optimisation opportunities and the reasons behind performance changes.
• Support measurement thinking across areas such as MMM, MTA and incrementality, helping shape how planning, buying and reporting are evaluated.
• Build and improve reporting outputs, including Power BI dashboards and regional reporting, so internal teams and clients can make decisions with confidence.
• Use automation to make data processes more reliable and efficient, including extraction, transformation and reporting workflows.
• Translate analysis into clear recommendations for media planning, campaign optimisation, targeting and budget decisions.
• Collaborate with planners, strategists, account teams and clients to define measurement frameworks, collect the right data and shape compelling data narratives.

Qualifications

• Experience in a data analysis role, ideally connected to media, advertising, marketing or campaign performance.
• A good understanding of media terminology and performance metrics, such as CTR, conversion rate, viewability, attribution, paid search, paid social, display, video or CTV.
• Confidence working with measurement approaches such as MMM, MTA or incrementality, and an ability to adapt frameworks for different client needs.
• Practical technical skills for data extraction, manipulation and automation, with Python experience particularly useful.
• Experience using data visualisation or reporting tools such as Power BI, Tableau, Looker Studio or similar platforms.
• Curiosity about media analytics, AI and new ways to improve insight, automation and decision-making.
• Clear communication skills, with the ability to explain technical findings in an accessible way and create data stories that support action.

Benefits

Digitas offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

• Publicis Career Page – showcases inclusive benefits and Employee Action Groups (EAGs).
• Publicis Groupe works primarily from the office or clients’ office four days per week.

Equal Opportunities

Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.