Measurement & Insights Lead – Personalisation & Growth (Hybrid)

Tesco; Digswell; Hybrid; GBP 75,000 - 95,000; Full time

Job summary

Tesco is seeking an experienced Measurement & Insights Manager to shape the future of marketing and personalisation measurement. You’ll define best practice, influence business strategy and build a measurement framework that reveals customer behaviour and commercial impact.

You’ll combine strategic thinking with hands-on analysis, partner across Analytics, Insights, Finance and Technology to drive insight-led decisions and deliver measurable value.

Qualifications

• Extensive experience in analytics, measurement and insights within a complex, data-rich environment.
• Strong expertise in incrementality, causal measurement, experimentation and marketing performance evaluation.
• Proven track record of delivering measurable business value through personalisation, CRM or customer-focused programmes.
• Excellent stakeholder management and communication skills, with the ability to simplify complex methodologies for non-technical audiences.
• Experience leading cross-functional initiatives and driving transformational change, including establishing new frameworks, processes and ways of working.

Responsibilities

• Lead the development and evolution of Tesco's measurement framework, ensuring robust, consistent and commercially relevant evaluation across marketing and personalisation activities.
• Act as the subject matter expert for measurement, incrementality, test-and-learn design, control groups and campaign effectiveness.
• Partner with teams across Analytics, Insights, Finance, Technology, Data Science and external agencies to align methodologies and establish a single source of truth.
• Drive best practice, governance and quality standards across insight and measurement outputs, ensuring clear, actionable and trusted recommendations.
• Build and lead a measurement community, influencing stakeholders and senior leaders while embedding continuous improvement and knowledge sharing.
• Provide hands‑on analytical support where required, translating data into insights that improve targeting, optimisation and business performance.

Skills

Analytics

Measurement

Incrementality

Experimentation

Stakeholder mgmt

Cross-functional collaboration

Communication

Personalisation

Job description

Tesco is seeking an experienced Measurement & Insights Manager to shape the future of marketing and personalisation measurement. You’ll define best practice, influence business strategy and build a measurement framework that reveals customer behaviour and commercial impact.

You’ll combine strategic thinking with hands-on analysis, partner across Analytics, Insights, Finance and Technology to drive insight-led decisions and deliver measurable value.