Consumer Analytics Measurement Lead

Tesco; Digswell; Hybrid; GBP 75,000 - 95,000; Full time

Job summary

Tesco is seeking an experienced Measurement & Insights Manager to shape the future of marketing and personalisation measurement. You’ll define best practice, influence business strategy and build a measurement framework that reveals customer behaviour and commercial impact.

You’ll combine strategic thinking with hands-on analysis, partner across Analytics, Insights, Finance and Technology to drive insight-led decisions and deliver measurable value.

Qualifications

• Extensive experience in analytics, measurement and insights within a complex, data-rich environment.
• Strong expertise in incrementality, causal measurement, experimentation and marketing performance evaluation.
• Proven track record of delivering measurable business value through personalisation, CRM or customer-focused programmes.
• Excellent stakeholder management and communication skills, with the ability to simplify complex methodologies for non-technical audiences.
• Experience leading cross-functional initiatives and driving transformational change, including establishing new frameworks, processes and ways of working.

Responsibilities

• Lead the development and evolution of Tesco's measurement framework, ensuring robust, consistent and commercially relevant evaluation across marketing and personalisation activities.
• Act as the subject matter expert for measurement, incrementality, test-and-learn design, control groups and campaign effectiveness.
• Partner with teams across Analytics, Insights, Finance, Technology, Data Science and external agencies to align methodologies and establish a single source of truth.
• Drive best practice, governance and quality standards across insight and measurement outputs, ensuring clear, actionable and trusted recommendations.
• Build and lead a measurement community, influencing stakeholders and senior leaders while embedding continuous improvement and knowledge sharing.
• Provide hands‑on analytical support where required, translating data into insights that improve targeting, optimisation and business performance.

Skills

Analytics

Measurement

Incrementality

Experimentation

Stakeholder mgmt

Cross-functional collaboration

Communication

Personalisation

Job description

We're looking for an experienced Measurement & Insights Manager to help shape the future of marketing and personalisation measurement at Tesco. This is a highly visible, transformational role where you'll define best practice, influence business strategy, and build a measurement framework that helps us better understand customer behaviour and demonstrate commercial impact.

You'll combine strategic thinking with hands-on analytical expertise, working cross-functionally to drive insight-led decision making and create a consistent approach to measurement across the business.

• Lead the development and evolution of Tesco's measurement framework, ensuring robust, consistent and commercially relevant evaluation across marketing and personalisation activities.
• Act as the subject matter expert for measurement, incrementality, test-and-learn design, control groups and campaign effectiveness.
• Partner with teams across Analytics, Insights, Finance, Technology, Data Science and external agencies to align methodologies and establish a single source of truth.
• Drive best practice, governance and quality standards across insight and measurement outputs, ensuring clear, actionable and trusted recommendations.
• Build and lead a measurement community, influencing stakeholders and senior leaders while embedding continuous improvement and knowledge sharing.
• Provide hands‑on analytical support where required, translating data into insights that improve targeting, optimisation and business performance.

• Extensive experience in analytics, measurement and insights within a complex, data-rich environment.
• Strong expertise in incrementality, causal measurement, experimentation and marketing performance evaluation.
• Proven track record of delivering measurable business value through personalisation, CRM or customer-focused programmes.
• Excellent stakeholder management and communication skills, with the ability to simplify complex methodologies for non-technical audiences.
• Experience leading cross-functional initiatives and driving transformational change, including establishing new frameworks, processes and ways of working.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.