MarTech & Strategy Lead: AI-Powered Customer Engagement

Aviva; Clays End; Hybrid; GBP 120,000 - 150,000; Full time

Benefits offered by this job

Bonus

Pensions scheme

Private medical benefit

Employee discounts

Volunteer days

Flexible benefits

Cycle to work

Job summary

Aviva is seeking a Head of Martech Products & Strategy to lead the vision and roadmap for its enterprise MarTech capabilities, driving customer engagement across the business. You will oversee a portfolio that enables personalisation, activation and journey orchestration, working with Adobe tools to unlock greater value.

You will collaborate with Marketing, Digital, Data and Technology teams to ensure investments deliver superior customer experiences and sustainable growth across 21+ million

Qualifications

• Significant leadership experience in MarTech, CRM, customer engagement, or personalisation environments.
• Proven track record of defining product strategies and delivering measurable outcomes.
• Deep knowledge of modern MarTech ecosystems and analytics platforms.

Responsibilities

• Define the vision, strategy and roadmap for Aviva’s enterprise MarTech capabilities and products.
• Product manage a portfolio supporting personalisation, activation, journey orchestration, experimentation, marketing automation and decisioning.
• Provide strategic leadership across Adobe ecosystem to maximise platform value (AEP, AJO, Analytics, Target, Real‑Time CDP).
• Collaborate across Marketing, Digital, Data, Customer Science and Technology to deliver better customer experiences and growth.

Skills

MarTech leadership

CRM & customer engagement

Digital product management

Personalisation

Adobe Experience Cloud

Tools

Adobe Experience Cloud

CDPs

Marketing automation

Journey orchestration

Digital analytics platforms

Job description

Aviva is seeking a Head of Martech Products & Strategy to lead the vision and roadmap for its enterprise MarTech capabilities, driving customer engagement across the business. You will oversee a portfolio that enables personalisation, activation and journey orchestration, working with Adobe tools to unlock greater value.

You will collaborate with Marketing, Digital, Data and Technology teams to ensure investments deliver superior customer experiences and sustainable growth across 21+ million