MarTech Lead — AI-Driven Marketing Tech Architect

Trade Nation; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary & discretionary 1x/

Private healthcare

Life Insurance, Critical Illness &

Income Protection

Active Lifestyle allowance

Above-minimum annual leave

Location flexibility (up to 3 weeks)

Enhanced parental leave

Job summary

Trade Nation is seeking a MarTech Lead to own our marketing technology stack across a multi‑jurisdiction environment. You will own the MarTech strategy, architecture and vendor landscape, and collaborate with Marketing, Product, Engineering and Data to drive delivery.

You will oversee the CMS, HubSpot, tracking and analytics, ensure governance and data quality, and lead vendor negotiations. Identify practical AI use cases to improve content, reporting and campaign operations while setting clear

Qualifications

• 6+ years in MarTech, Marketing Operations or Growth Engineering with at least 2 years owning a technology stack.
• Hands-on experience with headless CMS platforms.
• Strong experience with HubSpot or an equivalent enterprise CRM, server-side tagging and GA4, Amplitude, Mixpanel or similar analytics tools.
• Proven vendor selection, contract negotiation and technology rationalisation.
• Strong project delivery and documentation skills with clear scope, milestones and ownership.
• Practical experience with AI tools in Marketing.

Responsibilities

• Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stack.
• Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring governance, integrations, data quality and scalable processes.
• Lead vendor selection, negotiations and renewals, making clear buy/build/retire decisions.
• Build the foundations for tracking, measurement and analytics (server-side GTM, GA4, Consent Mode and Amplitude activation).
• Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations.
• Establish delivery standards, turning Marketing requirements into defined technical projects with ownership and milestones.
• Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap.

Skills

MarTech leadership

Marketing operations

Growth engineering

Headless CMS

HubSpot CRM

Server-side tagging

GA4

Amplitude

Mixpanel

Vendor management

Contract negotiation

Data governance

AI in marketing

Tools

HubSpot

GA4

Amplitude

Mixpanel

Headless CMS tooling

Job description

Trade Nation is seeking a MarTech Lead to own our marketing technology stack across a multi‑jurisdiction environment. You will own the MarTech strategy, architecture and vendor landscape, and collaborate with Marketing, Product, Engineering and Data to drive delivery.

You will oversee the CMS, HubSpot, tracking and analytics, ensure governance and data quality, and lead vendor negotiations. Identify practical AI use cases to improve content, reporting and campaign operations while setting clear