Head of MarTech Products and Strategy

Aviva; Clays End; Hybrid; GBP 120,000 - 150,000; Full time

Benefits offered by this job

Bonus

Pensions scheme

Private medical benefit

Employee discounts

Volunteer days

Flexible benefits

Cycle to work

Job summary

Aviva is seeking a Head of Martech Products & Strategy to lead the vision and roadmap for its enterprise MarTech capabilities, driving customer engagement across the business. You will oversee a portfolio that enables personalisation, activation and journey orchestration, working with Adobe tools to unlock greater value.

You will collaborate with Marketing, Digital, Data and Technology teams to ensure investments deliver superior customer experiences and sustainable growth across 21+ million

Qualifications

• Significant leadership experience in MarTech, CRM, customer engagement, or personalisation environments.
• Proven track record of defining product strategies and delivering measurable outcomes.
• Deep knowledge of modern MarTech ecosystems and analytics platforms.

Responsibilities

• Define the vision, strategy and roadmap for Aviva’s enterprise MarTech capabilities and products.
• Product manage a portfolio supporting personalisation, activation, journey orchestration, experimentation, marketing automation and decisioning.
• Provide strategic leadership across Adobe ecosystem to maximise platform value (AEP, AJO, Analytics, Target, Real‑Time CDP).
• Collaborate across Marketing, Digital, Data, Customer Science and Technology to deliver better customer experiences and growth.

Skills

MarTech leadership

CRM & customer engagement

Digital product management

Personalisation

Adobe Experience Cloud

Tools

Adobe Experience Cloud

CDPs

Marketing automation

Journey orchestration

Digital analytics platforms

Job description

Head of Martech Products & Strategy

Salary: £120K - £150K + bonus + excellent benefits

Location: Norwich, Bristol, London, York or Perth

This is a great job for someone who is passionate about shaping the future of customer engagement through data, technology, AI and personalisation.

You’ll be an experienced MarTech, customer engagement, digital product or CRM leader who enjoys turning ambitious strategies into measurable outcomes.

You’re comfortable influencing senior stakeholders, leading high-performing teams and creating the conditions for innovation at scale.

If you’ve led the implementation of enterprise MarTech solutions, delivered customer‑centric transformation and have experience with Adobe Experience Cloud technologies, this could be the perfect opportunity to make a real impact.

A bit about the job

We’re on a journey to become a more customer‑focused, AI‑powered organisation.

As Head of Martech Products & Strategy, you’ll define the vision, strategy and roadmap for Aviva’s enterprise MarTech capabilities and the products that power customer engagement across our business.

You’ll product manage a martech portfolio that supports personalisation, customer activation, journey orchestration, experimentation, marketing automation and decisioning.

You’ll also provide strategic leadership across our Adobe ecosystem, helping us unlock greater value from platforms including Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Analytics, Adobe Target and Real‑Time CDP.

Working closely with colleagues across Marketing, Digital, Data, Customer Science and Technology, you’ll ensure our investments deliver better customer experiences, stronger commercial outcomes and sustainable growth.

Together, you’ll help shape how we engage more than 21 million customers through increasingly relevant, connected and personalised experiences.

Skills and experience we’re looking for

• Significant leadership experience in MarTech, CRM, customer engagement, digital product management or personalisation environments
• Proven track record of defining product strategies, managing large investment portfolios and delivering measurable business outcomes
• Deep knowledge of modern MarTech ecosystems, including Adobe Experience Cloud, Customer Data Platforms (CDPs), marketing automation, journey orchestration and digital analytics platforms
• Strong understanding of customer lifecycle marketing, omnichannel engagement, personalisation and AI-enabled customer experiences at scale
• Experience building and leading high‑performing product teams, influencing senior stakeholders and operating effectively across complex, matrix organisations

What you’ll get for this role

• Salary from £120K - £150K+ bonus + excellent benefits (depending on location, skills, experience, and qualifications)
• Bonus opportunity – 25% of annual salary Actual amount depends on your performance and Aviva’s.
• Generouspensionscheme e.g. if you put in 8%, Aviva adds 14%.
• 29 daysholidayplus bank holidays, with theoptionto buy or sell up to 5 days
• Aviva-funded Private Medical Benefitto help you get expert support when you need it
• Up to 40%discount on Aviva products, and other retailer discounts
• Up to £1,200 of free Aviva shares per year through ourMatching Share PlanandSave As You Earnscheme
• Brilliantlysupportive policiesincluding parental and carer’s leave
• Flexible benefitsto suit you, includingsustainability optionssuch as cycle to work .
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
• We take your wellbeing seriously with lots of support and tools

Aviva is for everyone:

We’re inclusive and welcome everyone– we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if youdon’t, we wouldstill encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations,hoursand working patterns to suit our customers, business, and you. Most of our people are smart working – spending at least 50% of our time in our offices every week - combining the benefits of flexibility, with time together with colleagues.