Head of MarTech & AI-Powered Personalisation Strategy

Aviva plc; United Kingdom; Hybrid; GBP 120,000 - 150,000; Full time

Benefits offered by this job

Generous pension scheme

29 days holiday plus bank holidays

Private Medical Benefit

Aviva product discounts

Matching Share Plan and Save As You

Job summary

Aviva plc in the United Kingdom is seeking a Head of Martech Products & Strategy to define the vision, strategy and roadmap for Aviva's enterprise MarTech capabilities and the products that power customer engagement across our business.

You will product manage a martech portfolio that supports personalisation, customer activation, journey orchestration, experimentation, marketing automation and decisioning, while providing strategic leadership across our Adobe ecosystem to unlock value from AEP,

Qualifications

• Extensive leadership in MarTech, CRM, or digital product management.
• Proven track record in defining product strategies and managing large investments.
• Deep knowledge of modern MarTech ecosystems including Adobe Experience Cloud.
• Strong understanding of lifecycle marketing, omnichannel engagement and AI-enabled experiences.
• Experience leading product teams in matrix organisations.

Responsibilities

• Define the vision, strategy and roadmap for Aviva's enterprise MarTech capabilities and the products that power customer engagement.
• Product manage a martech portfolio that supports personalisation, activation, journey orchestration, experimentation, marketing automation and decisioning.
• Provide strategic leadership across Adobe ecosystem and unlock value from AEP, AJO, Analytics, Target and Real-Time CDP.
• Collaborate with Marketing, Digital, Data, Customer Science and Technology to maximise business impact.
• Shape how we engage 21+ million customers with relevant, connected experiences.

Skills

MarTech leadership

CRM & personalisation

Product strategy

Stakeholder influence

Team leadership

Tools

Adobe Experience Cloud

CDPs

Marketing automation

Analytics platforms

Job description

Aviva plc in the United Kingdom is seeking a Head of Martech Products & Strategy to define the vision, strategy and roadmap for Aviva's enterprise MarTech capabilities and the products that power customer engagement across our business.

You will product manage a martech portfolio that supports personalisation, customer activation, journey orchestration, experimentation, marketing automation and decisioning, while providing strategic leadership across our Adobe ecosystem to unlock value from AEP,