Martech Lead: Data, AI & Growth Optimisation (Hybrid)

Sainsbury’s Group; City of Westminster; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Employee discount

Pensions and life cover

Bonus up to 20% of salary

Private healthcare

Job summary

Sainsbury's is seeking a Martech Manager - Data, Intelligence & Optimisation to lead customer data and audience strategy across Marketing, Loyalty and Technology. You'll help evolve data-driven decision making, unlock insights from customer data, and drive experimentation and AI-enabled initiatives.

Hybrid working across London and home, you’ll partner with Analytics, Product and Retail Media to turn data into value, improve measurement, and optimise marketing effectiveness at scale.

Qualifications

• Customer data platforms and audience management approaches.
• Customer identity and data governance principles.
• Analytics, measurement and performance frameworks.
• Attribution and marketing effectiveness methodologies.
• Experience of data-driven decision making in complex organisations.

Responsibilities

• Lead and evolve customer data and audience capabilities to support business objectives.
• Collaborate with Marketing, Loyalty, Retail Media, Product and Technology to govern and activate data.
• Support CDP development and audience management capabilities.
• Ensure data is trustworthy, accessible and actionable across channels.
• Establish clear measurement frameworks and insights across Martech initiatives.
• Improve decision making and investment effectiveness through data-driven insights.

Job description

Sainsbury's is seeking a Martech Manager - Data, Intelligence & Optimisation to lead customer data and audience strategy across Marketing, Loyalty and Technology. You'll help evolve data-driven decision making, unlock insights from customer data, and drive experimentation and AI-enabled initiatives.

Hybrid working across London and home, you’ll partner with Analytics, Product and Retail Media to turn data into value, improve measurement, and optimise marketing effectiveness at scale.