MarTech Lead: Data, AI & Audience Optimisation

Sainsbury's Limited; City Of London; Hybrid; GBP 90,000 - 115,000; Full time

Benefits offered by this job

Colleague discount

Private healthcare

Pension scheme

Bonus up to 20%

Job summary

Sainsbury's Limited is hiring a Martech Manager - Data, Intelligence & Optimisation to shape how we use customer data to drive marketing effectiveness. Hybrid working in London and from home, cross-functional role spanning Marketing, Loyalty, Product, Engineering and Analytics.

You will lead the evolution of our customer intelligence capabilities, ensure data is trusted and activated, and champion experimentation and AI-enabled insights to improve customer experiences and business outcomes.

Qualifications

• Strong stakeholder management and influencing skills.
• Experience of data-driven decision making in complex organisations.
• Experience of customer data platforms and audience management approaches.
• Knowledge of analytics, measurement and performance frameworks.
• Team management and leadership experience

Responsibilities

• Lead and develop a high-performing team of Martech specialists.
• Create an environment where people can learn, grow and do their best work.
• Shape and evolve customer data and audience capabilities to support business objectives.
• Collaborate with Marketing, Loyalty, Product and Tech to activate customer data.
• Drive measurement frameworks and ensure consistent performance reporting.
• Champion experimentation, AI-enabled insights and data-driven decisions

Skills

Stakeholder management

Influencing skills

Data-driven decision making

Analytics literacy

Strategic leadership

Job description

Sainsbury's Limited is hiring a Martech Manager - Data, Intelligence & Optimisation to shape how we use customer data to drive marketing effectiveness. Hybrid working in London and from home, cross-functional role spanning Marketing, Loyalty, Product, Engineering and Analytics.

You will lead the evolution of our customer intelligence capabilities, ensure data is trusted and activated, and champion experimentation and AI-enabled insights to improve customer experiences and business outcomes.