Marketing Transformation Manager

British Safety Council; Greater London; Remote; GBP 40,000 - 80,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen Marketing Transformation Manager, um die Marketingstrategie zu leiten und die laufenden Transformationsprojekte zu unterstützen. Diese Rolle erfordert starke Fähigkeiten in der Nutzung von CRM- und Marketing-Automatisierungsplattformen sowie exzellente Projektmanagementfähigkeiten. Der ideale Kandidat bringt eine Leidenschaft für kontinuierliche Verbesserung und Innovation mit und wird Teil eines dynamischen Teams, das sich auf die Optimierung von Prozessen und die Verbesserung der Kundenerfahrung konzentriert. Wenn Sie eine proaktive, ergebnisorientierte Person sind, die in einem sich ständig verändernden Umfeld gedeiht, ist dies die perfekte Gelegenheit für Sie.

Qualifications

• Erfahrung in der Nutzung von CRM- und Marketing-Automatisierungsplattformen.
• Starke Fähigkeiten im Projektmanagement und in der Kundenanalyse.

Responsibilities

• Leitung der Marketingstrategie und Planung zur Unterstützung der Unternehmensveränderung.
• Entwicklung von Marketingplänen und Messung der Marketingmetriken.

Skills

CRM Plattformen

Marketing Automation

Projektmanagement

Datenmanagement

Kundenanalyse

Interpersonelle Fähigkeiten

B2B und B2C Marketing

Kommunikationsfähigkeiten

Job description

Job Title: Marketing Transformation Manager

Location: Remote working (with occasional travel to London as required)

Reporting to: Marketing and Impact Director

Contract: Fixed-term maternity cover – 12 months

Primary purpose of job

To lead on marketing strategy, planning and analysis in support of the ongoing BSC transformation work and specifically Make it Better project (MiB) and UK profitability, as well as managing specific mini projects and tickets as directed by the Marketing and Impact Director.

Duties and key responsibilities

•Ensuring processes are reviewed and audited for their appropriateness with a view to improving efficiencies and customer experience.

•Working with the broader transformation team to help develop business cases for new initiatives.

•Develop marketing strategy and plans taking into account leading edge practices but also ones that are appropriate for BSC size and type.

•Defining and owning the measurement and reporting of defined transformation and business specific marketing metrics.

•Performing the role of Marketing superuser of Salesforce Lightening and carrying out training and support with appropriate documentation being maintained.

•Owning various marketing aspects of the MiB project as allocated by the Engagement Director.

•Work with the broader transformation team to identify and manage process change with specific insight and direction in relation to marketing matters or broader business efficiency and performance.

•Looking at opportunities to use marketing related technology to boost business capabilities and performance.

•Communicating and training on processes and changes to processes related to marketing activities.

•Internal auditing from a marketing perspective of systems related processes, rules process and performance, identifying any risk management and preventative action measures in relation to process weaknesses.

•Own MIB tickets allocated to you by the Engagement Director and see them through to timely completion.

•Complete tasks as allocated dependent on phases and progression of MIB project to optimise SF Lightening installation and manage business change.

•Work with stakeholders developing and optimising tools to get marketing reporting in line with stakeholder requirements.

•Communicate progress, successes, and lessons learned from transformation initiatives to senior leadership, stakeholders and marketing, ensuring transparency and accountability.

•Identify opportunities for significant marketing process redesign and transformation to drive innovation, improve agility, and enhance customer experience.

•Actively participate in a cross-functional team dedicated to driving process / business transformation initiatives, ensuring collaboration and alignment across departments.

•Foster a culture of continual improvement and innovation by encouraging collaboration, experimentation, and learning throughout the organisation.

•Collaborate with senior leadership, department heads, and external partners to ensure alignment and support for process transformation initiatives.

•To understand and carry out your own health, safety and wellbeing responsibilities in accordance with the management objective.

•To ensure your team, if relevant, understand their health, safety and wellbeing responsibilities and have an adequate level of health, safety and wellbeing competence including amongst other aspects, understanding of good practice in relation to key risks such as lone-working and stress management; and the use of risk assessments.

Person Specification

Skills & Qualifications

•Understanding of data management processes

•Experienced in the use of CRM platforms

•Experienced in the use of a marketing automation platform and lead generation activities

•Able to demonstrate a wide range of technical marketing skills across the total mix

•Strong understanding of customer segmentation and market dynamics

•Excellent project management and organisational skills with a strong attention to detail

•Strong people management skills including the ability to mentor others

•Excellent interpersonal and relationship building skills with a proven track record of leadership that delivers business results

•Strong written, verbal communication and proof-reading skills

•Excellent written communications and presentation skills

•Excellent branding knowledge

•Self-starter, able to work on own initiative with minimum guidance

•Interest in best practice as well as cutting edge marketing practices

•Knowledge of B2B and B2C marketing.

Experience

•Experienced across all aspects of marketing mix with a demonstrable track record in developing multi-channel campaigns to deliver commercial, brand and campaign objectives

•Strong creative and design management skills

•Strong data, measurement and analytical skills

•Excellent knowledge and understanding of digital communications and how to get the most from these channels

•Strong effective communicator

•Good teamwork skills with the ability to work as part of a broader team

•Results oriented with demonstrated ability to continuously improve methods, approaches, and contribution. Commitment to continuous learning

•Strong customer focus with the ability to use customer insight to inform customer-focused campaign development

•Demonstrated ability to see the big picture and provide useful advice and input across the business

•Ability to work effectively in an environment of constant change.

Process engineering experience

Behaviour Competence

•Results oriented – with a high degree of personal initiative and leadership – in a busy and challenging environment

•A problem solver that thrives in a fast-paced atmosphere

•Ability to build positive relations across teams

•Behaviours detailed in the corporate Behavioural Framework

-Communication

-Creativity & change

-Leadership

•Organisation and personal effectiveness