Digital Journey and Performance Manager

Aviva; York; On-site; GBP 50,000 - 60,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Manager to lead the optimization of customer journeys for wealth products. In this role, you will be responsible for mapping and analyzing digital channels to enhance customer experiences. You will collaborate with cross-functional teams to deliver insights and drive performance improvements while managing key metrics. This is a fantastic opportunity to innovate and contribute to a growing business that values data-driven decision-making. Join a dynamic team focused on making a real impact in the market, where your expertise will be valued and rewarded.

Benefits

Bonus opportunity - 10% of annual salary

Generous pension scheme - up to 14% contribution

29 days holiday plus bank holidays

Up to 40% discount on Aviva products

Free Aviva shares through Matching Share Plan

Paid volunteering days

Flexible benefits including cycle to work

Supportive parental and carer’s leave policies

Well-being support and tools

Qualifications

• Strong experience in digital journey mapping and performance management.
• Proven track record of using data and analytics to drive improvements.

Responsibilities

• Manage the full end-to-end digital customer journey for wealth propositions.
• Collaborate with stakeholders to shape touchpoints and identify improvements.

Skills

Digital journey mapping

Performance management

Data analytics

Stakeholder management

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

Digital Marketing Manager

Salary – National Circa £50,000 / London Circa £60,000

Are you passionate about customer journeys and driven by data? Do you want to be part of a growing business where your work can directly impact performance and customer experience?

We’re looking for a strategic and analytical marketer to take ownership of our end-to-end digital journeys for consumer wealth products. If you thrive in a collaborative, high-growth environment, and love turning insights into action, this is your opportunity to make a real difference.

A bit about the job:

As Digital Marketing Manager in our Direct Wealth Go-To-Market (GTM) team, you’ll take the lead in mapping, analysing and optimising the full customer journey across our digital channels.

You’ll work with teams across Digital, Data and our Centres of Excellence (CoE) to ensure each step of the journey is effective, engaging and measurable. From designing test-and-learn initiatives to owning key performance dashboards and reporting, you’ll play a crucial role in delivering seamless experiences that convert and retain customers.

We’re in a period of ambitious growth in Direct Wealth, and we want someone who’s excited by the opportunity to innovate, scale and lead improvements.

Key responsibilities include:

1. Develop and manage the full end-to-end digital customer journey for our wealth propositions.
2. Collaborate with Digital, CoE and GTM stakeholders to shape every touchpoint and identify areas for improvement.
3. Define and manage OKRs and KPIs that align with our commercial and customer objectives.
4. Own journey performance data and deliver clear insights and recommendations to stakeholders.
5. Lead test-and-learn experiments and implement incremental improvements.
6. Identify and close capability gaps across the marketing team to embed journey thinking.
7. Influence across functions to drive joined-up delivery and seamless customer experiences.
8. Deliver regular reporting and insight back to the GTM Lead and leadership teams.

Skills and experience we’re looking for:

1. Strong experience in digital journey mapping, optimisation or performance management.
2. Proven track record of using data and analytics to drive performance improvements.
3. Deep commercial awareness and a keen interest in metrics and OKRs.
4. Excellent stakeholder management and influencing skills across teams and knowledge of customer experience strategy and digital marketing.
5. Strong communication skills – written, verbal and visual (e.g. dashboards, reporting) and comfortable working at pace in a fast-growing, customer-led business.

What you’ll get for this role:

1. Salary – National Circa £50,000 / London Circa £60,000 (depending on location, skills, experience, and qualifications)
2. Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s
3. Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in
4. 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
5. Up to 40% discount on Aviva products, and other retailer discounts
6. Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
7. Outstandingly supportive policies including parental and carer’s leave
8. Flexible benefits to suit you, including sustainability options such as cycle to work
9. Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
10. We take your well-being seriously with lots of support and tools

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here.

We interview every disabled applicant who meets the minimum criteria for the job. Once you’ve applied, please send us an email stating that you have a disclosed disability, and we’ll interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please send an email to [e-mail]