Digital Journey and Performance Manager

TN United Kingdom; York; On-site; GBP 50,000 - 60,000; Full time

Job summary

An innovative firm is seeking a Digital Journey and Performance Manager to lead the development of customer journeys for wealth products. This role is pivotal in enhancing customer experiences and driving performance through data-driven insights. Join a dynamic team that values collaboration and professional growth, where your passion for marketing excellence will shine. With ambitious growth plans, this position offers the opportunity to make a significant impact while enjoying a supportive work environment. If you're ready to drive change and contribute to success, this role is for you!

Benefits

Generous pension scheme

29 days holiday plus bank holidays

Up to 40% discount on products

Free Aviva shares

Flexible benefits

Comprehensive well-being support

Volunteering opportunities

Qualifications

• Proven experience in journey management or related fields.
• Strong analytical skills and data interpretation ability.

Responsibilities

• Develop and manage the end-to-end journey for consumer wealth products.
• Collaborate with stakeholders to influence every step of the journey.
• Summarise key journey performance data and present it to stakeholders.

Skills

Journey Management

Analytical Skills

Digital Marketing

Data Interpretation

Communication Skills

Relationship Building

Commercial Acumen

Education

Degree in Marketing or Related Field

Job description

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Digital Journey and Performance Manager, York

Client: Aviva

Location: York, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference:

1b88fcece141

Job Views:

4

Posted:

02.05.2025

Expiry Date:

16.06.2025

Job Description:

Digital Journey and Performance Manager

We are looking for a dynamic and experienced Digital Journey and Performance Manager to join our Direct Wealth Go-to-market (GTM) team. The successful candidate will own the end-to-end journeys for our consumer wealth products, providing insights and analysis to enhance the customer experience and drive our overall performance.

It's an exciting time to join the direct wealth GTM team as the business has ambitious growth plans. If you feel passionate about making a positive impact, this is the place to be! Working in a supportive and collaborative team, your professional development will be nurtured, and you'll have ample opportunities to test and learn, keeping you at the forefront of marketing innovation.

This role involves developing the full scope of the journey, collaborating with stakeholders across Digital and Centres of Excellence (CoE), and initiating feedback loops into Customer Strategy. A passion for numbers is essential as you'll be responsible for maximising the effectiveness of our activity.

Key Accountabilities:

• Develop and manage the end-to-end journey for our consumer wealth products.
• Collaborate with stakeholders across Digital and CoE to influence every step of the journey.
• Identify capability gaps and lead the upskilling of BU aligned Marketing teams.
• Build strong relationships and influence teams across GTM, Digital, Data, and CoE.
• Summarise key journey performance data and present it to stakeholders.
• Define, create, and monitor an end-to-end journey dashboard; establish and manage OKRs.
• Deliver incremental improvements through test and learn hypotheses.
• Drive and track the improvement roadmap for the journey.
• Evaluate customer journeys and report to the GTM Lead.
• Passion and enthusiasm for marketing excellence.
• Excellent commercial acumen and a passion for numbers.
• Proven experience in journey management or related fields.
• Strong analytical skills and data interpretation ability.
• Excellent communication and relationship-building skills.
• Ability to lead and influence cross-functional teams.
• Experience with digital marketing and customer strategy.

What you’ll get for this role:

• Salary – National Circa £50,000 / London Circa £60,000 (depending on location, skills, experience, and qualifications)
• Bonus opportunity - 10% of annual salary, performance-dependent
• Generous pension scheme - Aviva contributes up to 14%
• 29 days holiday plus bank holidays, with options to buy or sell up to 5 days
• Up to 40% discount on Aviva products and other retailer discounts
• Up to £1,200 of free Aviva shares per year via our Matching Share Plan and share in Aviva's success with our Save As You Earn scheme
• Supportive policies including parental and carer’s leave
• Flexible benefits, including sustainability options like cycle to work
• Opportunity to make a difference through volunteering, with 3 paid days
• Comprehensive well-being support and tools

Learn more by inputting your salary into our calculator to see your total Aviva Reward.

Aviva is for everyone:

We are inclusive and welcome applicants from all backgrounds and experiences. Even if you don't meet every qualification, we encourage you to apply. We support flexible working arrangements, including part-time and job shares, and adapt locations, hours, and working patterns to suit our team and customers.