Marketing Strategist

Central Law Training; United Kingdom; Remote; GBP 55,000 - 67,000; Full time

Benefits offered by this job

30 days annual leave (+ bank holidays)

Private Medical Scheme and Life Assur­

Contributory Pension Scheme

Season Ticket Loans and Student Dis­

Job summary

Central Law Training is seeking a confident Marketing Strategist to join the Marketing and Sales team on a permanent basis. The role is remote, 40 hours per week, and focuses on developing recruitment marketing strategies across the student journey in the UK and internationally.

You will lead market analysis, craft data-driven campaigns, manage budgets, and work with admissions, creative, and sales teams to align marketing with business goals and drive enrolments.

Qualifications

• Experience in developing and implementing marketing strategies to support an organisation’s strategic plan.
• Experience with media agency management.
• Experience creating detailed reports using analytics tools.
• Knowledge of strategic marketing management techniques and tools.
• Strategic thinker with ability to see bigger picture and create connections.
• Excellent analytical skills to develop measurement reports and actionable recommendations.

Responsibilities

• Lead on analysing market research to understand industry trends, student needs and behaviours and competitor activities.
• Ownership of the development and implementation of data-driven marketing strategies, including media strategies, aligned with the business and student recruitment objectives.
• Define and develop the student recruitment marketing positioning in the market and ensure consistency in communication.
• Develop compelling messaging and value propositions that resonate with the target audience, across all platforms, aligning with our brand.
• Work with commercial analysis, sales, admissions, creative teams, and international student recruitment teams to align marketing with business goals.
• Ownership and efficient management of the marketing budget, allocating resources to the most effective channels and campaigns.

Skills

Market research analysis

Data-driven marketing

Budget management

Strategic thinking

Analytical skills

Job description

We’re looking for a confident and motivated Marketing Strategist join our Marketing and Sales team on a permanent basis. You will be working 40 hours per week on a remote/homeworking basis.

You will be leading the development, implementation and analysis of marketing student recruitment strategies and commercial propositions designed to meet the University’s goals, such as increasing awareness, driving enrolments and engagement or entering new markets in the UK and internationally across the whole student journey.

View the full Job Description and it's associated Roles and Responsibilities.

As our Marketing Strategist, you will:

• Lead on analysing market research to understand industry trends, student needs and behaviours and competitor activities

• Ownership of the development and implementation of data-driven marketing strategies, including media strategies, aligned with the business and student recruitment objectives

• Define and develop the student recruitment marketing positioning in the market and ensure consistency in communication.

• Develop compelling messaging and value propositions that resonate with the target audience, across all platforms, which align with our brand.

• Work closely with the commercial analysis, sales, admissions, creative teams, domestic and international student recruitment teams to ensure marketing efforts align with overall business goals.

• Ownership and efficient management of the marketing budget, allocating resources to the most effective channels and campaigns.

Is this you?

• Experience and proven background of developing and implementing marketing strategies to support an organisation’s strategic plan, including new and innovative approaches and of presenting such proposals at a senior level.

• Experience of media agency management

• Experience creating detailed reports using analytics tools and providing recommendations based on the results

• Knowledge of strategic marketing management techniques and tools

• Strategic thinker with the ability to focus on the bigger picture and see and create connections.

• Excellent analytical skills with the ability to draw insight from complex data to develop meaningful measurement reports, analysis and actionable recommendations

The post holder will be able to demonstrate the mindset that drives the following behaviours:

• Collaborative: Works with others to achieve the organisation and team vision, contributing expertise and developing self and others to achieve excellence.

• Innovative: Challenges self and others to create solutions and strives for improved ways of working.

• Empowered: Understands individual part to play in achieving success; takes ownership, accepts accountability and is decisive. Is proactive, a self-starter, with high personal motivation.

• Positive: Takes a flexible, forward looking, solutions focused approach. Is objective and demonstrates sound judgement.

• Ambitious: Consistently aiming high and delivering for our students.

Benefits

In addition to acompetitive salary of £61,000, we offer:

• 30 days annual leave (+ bank holidays)

• Private Medical Scheme and Life Assurance

• Contributory Pension Scheme

• Season Ticket Loans and Student Discounts

Be part of a diverse and inclusive community

We are committed to ensuring our workforce is reflective of our diverse student population. We actively seek to increase representation across all backgrounds and identities, and we provide support and adjustments throughout the recruitment process.