Marketing Strategist

The University of Law; Greater London; Remote; GBP 55,000 - 67,000; Full time

Benefits offered by this job

30 days annual leave

Private Medical Scheme and Life Assur­

Contributory Pension Scheme

Season Ticket Loans and Student Dis­cc

Job summary

The University of Law is seeking a Marketing Strategist to lead data-driven student recruitment marketing across the UK and international markets. This permanent role offers remote working and a 40-hour week, with a focus on strategic planning, messaging, and cross-functional collaboration.

The successful candidate will analyse market trends, oversee media strategies, and manage budgets while driving enrolments and engagement in a fast-paced academic environment.

Qualifications

• Experience developing and implementing marketing strategies to support an organisation’s strategic plan.
• Experience managing media agencies and campaigns.
• Experience creating detailed reports using analytics tools and presenting insights.
• Knowledge of strategic marketing management techniques and tools.
• Strategic thinker capable of connecting data to action and business goals.
• Strong analytical skills with the ability to derive actionable recommendations.

Responsibilities

• Lead on developing and implementing marketing strategies to align with recruitment objectives.
• Own the development and execution of data-driven marketing plans and media strategies.
• Define recruitment marketing positioning and ensure consistent communication.
• Create compelling messaging and value propositions for target audiences.
• Collaborate with sales, admissions, creative teams, and international recruitment.
• Manage the marketing budget and allocate resources to high-impact channels.

Skills

Market research

Marketing strategy

Data analytics

Budget management

Team collaboration

Media management

Tools

Analytics tools

Job description

We’re looking for a confident and motivated Marketing Strategist join our Marketing and Sales team on a permanent basis. You will be working 40 hours per week on a remote/homeworking basis.

You will be leading the development, implementation and analysis of marketing student recruitment strategies and commercial propositions designed to meet the University’s goals, such as increasing awareness, driving enrolments and engagement or entering new markets in the UK and internationally across the whole student journey.

View the full Job Description and its associated Roles and Responsibilities.

As Our Marketing Strategist, You Will

• Lead on analysing market research to understand industry trends, student needs and behaviours and competitor activities
• Ownership of the development and implementation of data-driven marketing strategies, including media strategies, aligned with the business and student recruitment objectives
• Define and develop the student recruitment marketing positioning in the market and ensure consistency in communication.
• Develop compelling messaging and value propositions that resonate with the target audience, across all platforms, which align with our brand.
• Work closely with the commercial analysis, sales, admissions, creative teams, domestic and international student recruitment teams to ensure marketing efforts align with overall business goals.
• Ownership and efficient management of the marketing budget, allocating resources to the most effective channels and campaigns.

Is this you?

• Experience and proven background of developing and implementing marketing strategies to support an organisation’s strategic plan, including new and innovative approaches and of presenting such proposals at a senior level.
• Experience of media agency management
• Experience creating detailed reports using analytics tools and providing recommendations based on the results
• Knowledge of strategic marketing management techniques and tools
• Strategic thinker with the ability to focus on the bigger picture and see and create connections.
• Excellent analytical skills with the ability to draw insight from complex data to develop meaningful measurement reports, analysis and actionable recommendations

The post holder will be able to demonstrate the mindset that drives the following behaviours:

• Collaborative: Works with others to achieve the organisation and team vision, contributing expertise and developing self and others to achieve excellence.
• Innovative: Challenges self and others to create solutions and strives for improved ways of working.
• Empowered: Understands individual part to play in achieving success; takes ownership, accepts accountability and is decisive. Is proactive, a self-starter, with high personal motivation.
• Positive: Takes a flexible, forward looking, solutions focused approach. Is objective and demonstrates sound judgement.
• Ambitious: Consistently aiming high and delivering for our students.

Application Deadline: 1st November 2026 (Midnight)

Benefits

In addition to acompetitive salary of £61,000, we offer:

• 30 days annual leave (+ bank holidays)
• Private Medical Scheme and Life Assurance
• Contributory Pension Scheme
• Season Ticket Loans and Student Discounts

Be part of a diverse and inclusive community

We are committed to ensuring our workforce is reflective of our diverse student population. We actively seek to increase representation across all backgrounds and identities, and we provide support and adjustments throughout the recruitment process.

For more information, please [e-mail].

Please note: For this opportunity, you must be able to prove you have the right to work in the UK - if in doubt please visit the following linkEmployers' right to work checklist - GOV.UK (www.gov.uk).Please notewe are not a licenced sponsor.