Marketing Executive - Canterbury

Compass Group UK; Canterbury; On-site; GBP 35,000 - 52,000; Full time

Job summary

Compass Group UK&I is seeking a marketing professional to develop and manage a tailored campus contract marketing plan aimed at boosting student engagement, participation, and sales. You will coordinate activations, pop-ups, and events around university timelines, while leveraging social media and digital channels to drive feedback and satisfaction.

The role requires strong analytics, stakeholder management, and the ability to measure ROI across campaigns, with monthly reporting to clients and

Qualifications

• High numeric and analytical skills.
• Excellent verbal and written communication skills.
• Use of social media channels to aid communications.
• Ability to analyse and evaluate information.
• Commercially focused with ability to measure impact.
• Experience with planning tools and creative apps (i-Design, Canva).
• Ability to gain credibility with stakeholders and negotiate.
• Orientation towards delivering commercially sound judgments on time.

Responsibilities

• Develop a tailored contract marketing plan for campus markets.
• Deliver food concepts and pop-ups to boost participation and spend.
• Coordinate events around university dates and student engagement.
• Create and implement a communication strategy across social media and digital channels.
• Plan and deliver feedback forums, surveys, and engagement activities.
• Measure and report ROI and campaign performance on a monthly/quarterly basis.

Skills

Analytical skills

Verbal & written communication

Social media usage

Data analysis

Stakeholder engagement

Canva

i-Design

Marketing strategy

Negotiation

Education

Marketing or Communications degree

Tools

Canva

i-Design

Job description

Overall Purpose of the Role

Develop, manage & continuously improve – the co-ordination, communication and execution of a relevant tailored contract marketing plan that drives positive student/consumer engagement, sales and profit through the management of the experience for the students and staff on campus.

Key performance indicators will be built around sales and profit growth, average transaction value, participation on campus, and student satisfaction and student engagement.

Key Accountabilities

Development of a tailored contract marketing plan, meeting the needs of the student base/student groups of the institution, which will include the planning and execution of;

• A plan to drive participation and growth of the key categories, including programme of activity and promotions, liaising with students and customers to gain insights
• Delivery of food concepts/pop ups (Centrally developed and 3rd party high street pop ups) to maximise participation, spend and satisfaction
• Activity to maximise opportunity of events & key dates, University-specific events including Freshers, Open days, Applicant days and graduation

Develop and implement a communication and engagement strategy to support the marketing plan to inform, promote, communicate and continuously engage with the student and staff population, which will include the planning and delivery of;

• Social media and digital communication
• Feedback mechanics, forums and focus groups
• Core menu and hospitality launch events
• Student and staff satisfaction surveys
• Student Union & society relationship development, including post graduate, international students, and internships
• Monthly reporting to client on Marketing initiatives within the period.

Develop and adopt measurement models to benchmark and monitor the success of all activity in the marketing plan, looking at specific KPI’s around sales, average transaction value, participation satisfaction, and follow up feedback, measure ROI from the engagement activities and report results on a quarterly basis to client and Site Director.

Essential

• High numeric and analytical skills
• Excellent verbal and written communication skills
• Use of all social media channels to aid communications
• Ability to analyse and evaluate information
• Demonstrates Compass values and recognition principles
• Knowledge of process and planning tools designed to deliver consistent result to expectations including i-Design and social apps e.g. Canva
• Commercially focussed with ability to measure impact and results
• Approach to analysis of work problems and opportunities that allows commercially sound judgements to be made on time
• Ability to quickly gain credibility with key stakeholder groups
• An approach to negotiating and building co-operation that supports organisational goals

Desirable

• Marketing or Communications based degree
• High standards and quality driven
• A ‘can do’ attitude

About Us

As part of Compass you'll help to feed people, fuel progress and forge connections in around 6,000 venues. Join us to grow your career with the industry leader, and get competitive pay, great perks and unrivalled opportunities for learning and development, at one of the UK's biggest businesses.

Job Reference: com/1709/43156001/52834016/SU #Universities & Colleges

Compass Group UK&I is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrive - because diversity is our strength!