Marketing Specialist (Demand Generation)

Kody; Greater London; Remote; GBP 65,000 - 90,000; Full time

Benefits offered by this job

1 bonus day per year

Remote first and flexible working

Office in Shoreditch (optional)

25 days holiday (increases to 27)

Learning & development allowance

Maternity/Paternity leave

Home office budget

Work from abroad option

Job summary

Kody is seeking a marketing specialist to ensure regional activity translates into qualified pipeline through executive programmes, industry conferences, digital campaigns, and targeted account initiatives. You will own positioning, messaging and brand identity while building a B2B enterprise marketing strategy from the ground up.

You will create multi-channel campaigns across content, email, paid media, and events, and oversee execution of marketing programmes such as executive engagement and

Qualifications

• 5+ years’ experience within financial services, fintech, payments, SaaS or a related sector.
• Experience generating measurable pipeline and commercial growth through marketing.
• Strong experience marketing to B2B and institutional audiences.

Responsibilities

• Own and develop the company’s positioning, messaging and brand identity.
• Build a B2B enterprise marketing strategy from ground up.
• Create multi-channel campaigns across content, email, paid media, and events.
• Own the execution of marketing programmes, including executive engagement, industry conferences, account-based programmes and multi-channel campaigns.
• Work with Product, Sales and Account Management to align marketing focus with account-level priorities, territory plans and commercial targets.
• Support regional event activities and assist at key events as needed.
• Establish clear marketing KPIs and performance reporting.
• Measure campaign effectiveness and commercial impact.
• Use data and analytics to support investment and resource allocation decisions.

Skills

Account-based marketing

Executive engagement

Multi-channel campaigns

Data analytics

Project management

B2B marketing

Strategic leadership

Job description

• As we continue our rapid expansion, we are looking for marketing specialists who can ensure regional marketing activity translates into qualified pipeline through executive programmes, industry conferences, digital campaigns and targeted account initiatives. This role has a significant impact across our GTM organisation
• Own and develop the company’s positioning, messaging and brand identity
• Manage the company website and external PR partners
• Build a B2B enterprise marketing strategy from ground up
• Create multi-channel campaigns across content, email, paid media, and events
• Own the execution of marketing programmes, including executive engagement, industry conferences, account-based marketing and digital campaigns
• Work with Product, Sales and Account Management to align marketing focus with account-level priorities, territory plans and commercial targets
• Support regional event activities, including on-the-day assistance at key events where needed
• Establish clear marketing KPIs and performance reporting
• Measure campaign effectiveness and commercial impact
• Use data and analytics to support investment and resource allocation decisions

Benefits

• +1 bonus day per year to be taken on an occasion of your choosing
• Remote first and flexible working, with an option to work from our office in a WeWork in Shoreditch (completely optional)
• 25 days of holiday per year that increases to 27 after two years of service
• £1,000 annual learning and development allowance
• Enhanced maternity and paternity leave
• £200 once-off budget to make your home office set-up comfy
• Work from abroad for part of the year (subject to tax laws and customer needs)

Experience with start-ups scale-up across regionsSuperb organisation and project management skills and the capacity to manage multiple complex projects at onceExperience generating measurable pipeline and commercial growth through marketingStrong understanding of how institutional clients evaluate and purchase productsProven track record owning field marketing programmes, including executive engagement, account-based programmes and multi-channel campaigns in a complex, relationship-driven sales environmentAt least 5 years’ experience within financial services, fintech, payments, SaaS or a related sectorStrong experience marketing to B2B and institutional audiencesHighly proactive, independent and comfortable being both a strategic leader and hands-on executor