Marketing Executive

Dains Accountants & Advisers; Greater London; On-site; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Enhanced maternity/paternity leave

Health Cash Plan

Life Assurance Cover

Cycle to Work scheme

Development Opportunities

Job summary

Dains Accountants & Advisers in Leytonstone is seeking a Regional Marketing Executive to drive targeted marketing, BD and client engagement from our Leytonstone office. You will support pipeline growth and strengthen relationships across the firm.

Responsibilities include CRM management, campaign planning, multi-channel execution, events, and collaboration with Partners for targeted account activity.

Qualifications

• Experience in marketing within professional services or relationship-driven environments.
• Practical experience using a CRM for segmentation, campaign tracking and reporting.
• Experience planning and delivering events, from breakfast briefings to large hospitality or digital events.
• Excellent written and verbal communication with senior stakeholders.
• Strong organisational and project management skills; manage multiple campaigns/events.
• Creative, commercially aware with ability to work with data.

Responsibilities

• Manage and maintain the CRM system, ensuring data is accurate and up to date.
• Build prospect segmentation and targeted lists to support campaigns and BD activity.
• Create multi-channel campaign plans; implement, measure and report results.
• Coordinate and support content creation: thought leadership, case studies, campaigns, leadership comms, corporate announcements, multimedia content.
• Monitor Partners' shadow portfolios and flag follow-ups.
• Prioritise target accounts with Partners; support client engagement between Partners and prospects.
• Plan and deliver events: networking, breakfasts, hospitality and webinars.
• Run outreach campaigns and structured follow-ups.

Skills

CRM systems

Campaign planning

Events management

Stakeholder liaison

Content creation

Data analysis

Travel between offices

Tools

Salesforce

HubSpot

Job description

Description

We are seeking a Regional Marketing Executive to support the delivery of targeted marketing, business development and client engagement activities in our Leytonstone office, helping to drive pipeline growth and strengthen relationships across the firm.

Department: Marketing

Location: Leytonstone

Key Responsibilities

• Manage and maintain the CRM system, ensuring prospect and client data is accurate, complete and kept up to date.
• Build prospect segmentation and targeted lists to support campaign and business development activity.
• Create multi-channel campaign plans, implement, measure and report on results.
  • Thought leadership articles and insights
  • Case studies and client success stories
  • Campaign content
  • Leadership communications
  • Corporate announcements
  • Multimedia content
• Monitor and manage Partners' shadow portfolios of prospect activity, keeping records current and flagging follow-up actions.
• Work with Partners to prioritise target accounts in line with the firm's Marketing strategy.
• Act as the daily link between Partners and prospects, supporting client and prospect engagement.
• Plan and deliver events, including networking events, breakfast briefings, hospitality and digital events such as webinars.
• Run prospect outreach campaigns and manage timely, structured follow-up.
• Coordinate and support the proposal process, working with Partners and fee-earners to pull together compelling submissions.
• Bring creative flair and strong market understanding to campaigns and events, ensuring high engagement and strong attendance.

Skills, Knowledge & Expertise

• Previous experience in a marketing, ideally 2+ years experience within professional services or a similarly relationship driven environment.
• Practical experience using a CRM system (e.g. Salesforce, HubSpot, etc) for segmentation, campaign tracking and reporting.
• Experience planning and delivering events, from small breakfast briefings to larger hospitality or digital events.
• Excellent written and verbal communication skills, with the confidence to liaise directly with Partners and senior stakeholders.
• Strong organisational and project management skills, with the ability to run several campaigns and events at once.
• A creative, ideas driven approach, with good commercial and market awareness.
• Comfortable working with data
• A collaborative, can-do attitude and willingness to travel between offices as needed.

Job Benefits

• Enhanced maternity and paternity leave
• Health Cash Plan
• Life Assurance Cover
• Cycle to Work scheme
• Development Opportunities