Senior Marketing Specialist

Finexer Ltd; United Kingdom; Remote; GBP 65,000 - 90,000; Full time

Job summary

Finexer Ltd is seeking a Senior Marketing Specialist to lead B2B marketing initiatives, develop compelling value propositions, and drive customer acquisition in a fast-paced payments technology environment.

You will own digital campaigns, analyze performance, collaborate with product and sales teams, and optimize lead generation programs to deliver measurable growth across target markets in the United Kingdom.

Strong analytical, project management, and communication skills are essential.

Qualifications

• 5+ years of experience in online marketing.
• Strong knowledge of Marketing Technology (martech) and innovative programs.
• Extensive experience with Google Adwords, Google Analytics, Bing Ads, etc.
• Data-driven and creative problem solver.
• Proactive, multi-tasker with the ability to work independently.
• Highly creative with excellent analytical abilities.
• Strong verbal and written technical communication.
• Understanding of the fintech space.
• Track record of rolling out successful large-scale marketing campaigns.

Responsibilities

• Manage and coordinate all digital marketing activities.
• Plan and deliver campaign plans, marketing proposals to effectively reach target audiences.
• Monitor industry publications and social media for trending news, ideas, and feedback.
• Research the market, primary players, customers, etc., and build comprehensive value proposition.
• Track key business metrics and develop lead generation and customer acquisition strategy.
• Develop methods for collecting data such as customer surveys.
• Measure customer satisfaction with products or services.
• Assist with segmentation, targeted marketing, and reporting.
• Proof and edit material content.
• Improve search-engine rankings.
• Manage conversions in AdWords.

Skills

Online marketing

MarTech knowledge

Google Ads

Google Analytics

Bing Ads

Data-driven

Independent working

Analytical abilities

Fintech understanding

Campaign management

Job description

We are looking for a Senior Marketing Specialist with relevant marketing experience in a B2B environment.The senior marketing specialist will be responsible for co/developing and implementing marketing strategies to drive customer acquisition.Assisting with campaign development, analyzing the effectiveness of each campaign and developing lead generation programs.The ideal candidate should have experience in a services or solutions oriented businesses or technology, a keen eye, strict attention to detail, and outstanding organizational and project management skills, with the ability to prioritize and meet deadlines.

Role & Responsibilities

• Manage and coordinate all digital marketing activities
• Plan and deliver campaign plans, marketing proposals to effectively reach target audiences
• Monitor industry publications and social media for trending news, ideas, and feedback
• Research the market, primary players, customers, etc, and build comprehensive value proposition
• Track key business metrics and develop lead generation and customer acquisition strategy
• Develop methods for collecting data such as customer surveys
• Measure customer satisfaction with products or services
• Assist with segmentation, targeted marketing, and reporting
• Proof and edit material content
• Improve search-engine rankings
• Manage conversions in AdWords

Desired Skills & Experience

• 5+ years of experience in online marketing
• Strong knowledge of Marketing Technology (martech) and Innovative programs
• Extensive experience and knowledge of Google Adwords, Google Analytics, Bing Ads, etc.
• Data-driven and creative problem solver
• Proactive, multi-tasker with the ability to work independently
• Highly creative with excellent analytical abilities
• Strong verbal and written technical communication
• Understanding of the fintech space
• Track record of rolling out successful large scale marketing campaign

Would be plus

• Google Adwords and Analytics Certifications
• Experience in marketing for a B2B SaaS financial institution company
• Experience in building strategic relationships and partnerships with key industry players, agencies and vendors

A fast-paced UK-based recognized financial payment institution that leverage its resources and capabilities to enable innovation in financial industry.Our suite of products provides solutions to our clients that help them accept payments, and access data from financial institutions.

We are looking for enthusiastic, self-driven and intuitive talents who appreciate art of technology, who are passionate about their craft to be a part of our journey, who are excited about building new solutions to be proud of.