Marketing & Sales Manager EMEA

JR United Kingdom; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the health and wellness sector is seeking a B2B Marketing Specialist to drive lead generation and customer retention strategies. The ideal candidate will have a strong background in marketing, particularly within the Food Supplement industry, and possess exceptional communication and analytical skills. This role involves developing marketing campaigns, managing client relationships, and conducting market analysis to tailor strategies effectively. Join a dynamic team and contribute to the growth of the EMEA region while enjoying competitive compensation and opportunities for professional development.

Benefits

Competitive base compensation and bonus

Participation in Employee Stock Ownership Program

Opportunity for professional development

Qualifications

• 5+ years of experience in B2B marketing, ideally in Food Supplement industry.
• Strong understanding of digital marketing tools and platforms.

Responsibilities

• Develop and implement effective B2B lead generation campaigns.
• Plan and manage tradeshow participation.
• Conduct market research to identify potential leads.

Skills

Communication

Negotiation

Project Management

Analytical Skills

Problem Solving

Education

Master's degree in Marketing

Master's degree in Business

Master's degree in Nutrition

Master's degree in Food Science

Tools

CRM systems

Marketing automation software

AI tools

Job description

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• Lead Generation Strategy: Develop and implement effective B2B lead generation campaigns using various channels, including email marketing, webinars, newsletters, and social media.
• Customer Protect & Growth Initiatives: Help existing customers to have successful launches and sales. Identify opportunities to upsell and cross-sell to existing customers through personalized marketing strategies and targeted communications.
• Tradeshow Operations: Plan, coordinate, and manage all aspects of tradeshow participation, including booth design, logistics, promotional materials, and post-event follow-up.
• Market Analysis & Market Mapping: Conduct market research to identify potential leads and understand the needs and pain points of our target audience, using insights to tailor marketing strategies. Work closely with our BD managers & distributors to ensure maximum prospection.
• Regionalized Marketing Content & Collaterals: In close collaboration with the Global team, create compelling science-based marketing materials, demo samples, consumer personas, and case studies that fit EMEA markets' needs.
• Media Relationship Building: Foster strong relationships with industry media through regular communication, feedback loops, and engagement initiatives.
• Account Management: Manage some EMEA clients to nurture relationships, provide support, and maximize customer satisfaction.
• Reporting & Analysis: Track sales & KPIs progress, provide regular updates on pipeline status, and deliver insights on market trends and competitive activities.

Key Attributes:

• Well organized with an analytical & prospecting mindset.
• Competitor and results-driven mindset.
• Highly adaptable with the ability to navigate complex organizational structures.
• Strategic thinker with strong problem-solving skills.
• Collaborative team players who can leverage internal resources effectively.
• Self-motivated with a strong work ethic and entrepreneurial spirit.

Preferred Skills

• Exceptional communication, negotiation, and interpersonal skills.
• Project Management & Analytical Skills
• Experience presenting in public
• English Mother Tongue or perfectly fluent
• Speaking a foreign Language is a plus (German, Spanish, French, Arabic, Italian...)

Experience

• Master's degree in Marketing, Business, Nutrition, or Food Science (advanced degrees are a plus).
• 5+ years of experience in B2B marketing, ideally within the Food Supplement ingredient industry, with a focus on lead generation and customer retention strategies.
• Strong understanding of digital marketing tools and platforms, including CRM systems and marketing automation software. Ideally, experience with AI tools.
• Enthusiasm for prospecting the health & wellness industry and helping to generate and evolve marketing strategies. Familiarity with trends in food supplements and functional food markets in Europe is a plus.
• Strong passion for translating science and working closely with customers to activate into consumer-facing messages. Ability to understand technical product details and translate them into customer/consumer benefits.
• Experience working with cross-functional teams to develop customized solutions for clients.
• Competitive base compensation and bonus
• Participation in Employee Stock Ownership Program
• Opportunity to join a company with an aggressive growth trajectory and be part of the build of the EMEA region.
• Work with engaging and dynamic teams worldwide, each bringing unique quality skills to foster innovation in the natural health and wellness space.

Be ready to

• Travel to customers & events on a monthly basis in Europe and occasionally to the Middle East and Africa.