Marketing Reporting Analyst

Searchability; Leeds; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

Searchability is seeking a Marketing Reporting Analyst to join our growing data team. You will build and maintain Looker Studio dashboards using paid media and website data to deliver clear, actionable insights for major brands.

You’ll monitor digital performance, support optimisation recommendations and participate in GA4 and GTM audits, pixels, and broader digital analytics projects across GEO/AEO and social media.

Qualifications

• 1–2 years’ experience within digital analytics.
• Experience building reports and dashboards in Looker Studio.
• Hands-on experience with GA4 and Google Tag Manager (GTM).
• Experience working with paid media and website data.
• Ability to interpret performance data into clear insights.
• Strong communication skills to explain data meanings.

Responsibilities

• Build and maintain client reports and dashboards in Looker Studio.
• Use paid media and website data to identify trends and insights.
• Monitor digital performance data and suggest optimisation actions.
• Assist GA4 and GTM audits and implement pixels/events.
• Contribute to GEO/AEO analysis and social media analytics projects.

Skills

Looker Studio

GA4

Google Tag Manager

Paid media data

Reporting dashboards

Digital analytics

Client communication

Job description

MARKETING REPORTING ANALYST

• £35,000 – £40,000 D.O.E
• LEEDS OR LONDON – HYBRID WORKING 1-2 DAYS IN THE OFFICE
• JOIN A GROWING DATA TEAM DELIVERING REPORTING, INSIGHT AND DIGITAL ANALYTICS SOLUTIONS
• BUILD LOOKER STUDIO DASHBOARDS AND TURN PAID MEDIA + WEBSITE DATA INTO CLEAR, ACTIONABLE INSIGHTS

ABOUT THE CLIENT

We’re recruiting for a Marketing Reporting Analyst to join an established data and technology organisation delivering reporting, insight and digital analytics solutions for major brands. You’ll primarily support reporting and analysis for a key client, with scope to get involved in wider media performance and digital analytics workstreams.

THE MARKETING REPORTING ANALYST ROLE:

You’ll be responsible for building and maintaining client reports and dashboards in Looker Studio, using paid media, website and campaign performance data to identify trends, explain performance and provide clear insights.

You’ll also monitor digital performance data, support optimisation recommendations and help identify areas for further investigation. Alongside reporting, you’ll have the opportunity to support GA4 and Google Tag Manager (GTM) audits, implement pixels and event tracking, and contribute to wider projects including digital analytics improvements, GEO/AEO analysis and social media analysis.

MARKETING REPORTING ANALYST ESSENTIAL SKILLS

• 1–2 years’ experience within digital analytics
• Experience building reports and dashboards in Looker Studio
• Hands-on experience with GA4 and Google Tag Manager
• Experience working with paid media and website data
• Ability to interpret performance data and turn it into clear, useful insights
• Strong communication skills with the confidence to explain what the data means
• Comfortable working autonomously and speaking directly with clients remotely

KEY SKILLS

Marketing Reporting Analyst, Marketing Analyst, Digital Analytics, Looker Studio, GA4, Google Analytics 4, Google Tag Manager, GTM, Paid Media, Website Analytics, Campaign Performance, Digital Performance, Reporting, Dashboards, Data Analysis, GEO, AEO, Social Media Analysis.