Marketing Operations Manager

Four Recruitment; Manchester; Híbrido; GBP 59.000 - 72.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive benefits package

Hybrid working

Descripción de la vacante

Four Recruitment in Manchester partners with an established B2B technology business to appoint a Marketing Operations Manager. The role focuses on owning the technology, data and processes that underpin marketing performance and commercial growth.

Based in Manchester city centre, the role offers hybrid working, a competitive benefits package and a collaborative team environment. You will lead HubSpot, ABM programs, data enrichment and reporting to drive demand and pipeline impact.

Formación

• Background in Marketing Operations, CRM or Marketing Automation or Revenue Operations.
• Experience developing ABM strategies and automated customer journeys.
• Strong analytical skills, with experience in reporting and attribution.
• Knowledge of data enrichment tools, ideally Clay.
• Good understanding of GDPR and data governance.
• Proactive approach to build, improve and optimise processes.

Responsabilidades

• Taking ownership of HubSpot, including CRM management, workflows, integrations and automation.
• Developing and implementing ABM strategies, including account segmentation and targeted nurture journeys.
• Managing data enrichment, lead scoring, audience development and lead distribution.
• Overseeing marketing technology and tools, including Clay.
• Developing reporting and attribution models to measure marketing performance and pipeline contribution.

Conocimientos

Marketing Operations

CRM

Marketing Automation

ABM strategies

Data analysis

GDPR

Herramientas

HubSpot

Clay

Descripción del empleo

Marketing Operations Manager, Manchester, Up to £65,000 DOE

We're working with an established and ambitious B2B technology business looking to appoint a Marketing Operations Manager as it enters an exciting period of growth.

This is a key marketing hire, offering the opportunity to take ownership of the technology, data and processes that underpin marketing performance and commercial growth.

The role

Reporting directly to the VP of Marketing, you'll lead the development and optimisation of the marketing technology infrastructure, ensuring systems, data and automation work effectively together.

Your responsibilities will include:

• Taking ownership of HubSpot, including CRM management, workflows, integrations and automation.
• Developing and implementing Account-Based Marketing (ABM) strategies, including account segmentation and targeted nurture journeys.
• Managing data enrichment, lead scoring, audience development and lead distribution.
• Overseeing marketing technology and tools, including Clay.
• Developing reporting and attribution models to measure marketing performance and pipeline contribution.
• Maintaining data quality, governance and GDPR compliance.
• Working closely with Sales, Marketing and Data teams to improve processes and commercial alignment.

About you

We're looking for a technically minded marketing professional with a strong understanding of marketing systems, data and automation, and how these work together to drive effective demand generation.

Ideally, you'll have:

• A background in Marketing Operations, CRM or Marketing Automation or Revenue Operations.
• Experience developing ABM strategies and automated customer journeys.
• Strong analytical skills, with experience in reporting and attribution.
• Knowledge of data enrichment tools, ideally Clay.
• A good understanding of GDPR and data governance.
• A proactive approach, with the ability to build, improve and optimise processes.

Experience within B2B technology, SaaS, data or financial services would be advantageous.

What's on offer?

An opportunity to take ownership of a critical marketing function within an established business with ambitious growth plans.

You'll have significant autonomy to develop the marketing technology environment, influence strategy and build the foundations for future growth, with scope to develop a team as the business expands.

Based in Manchester city centre, the role offers hybrid working, a competitive benefits package and a collaborative team environment.