Marketing Operations Leader: Scale Data-Driven Growth

Aberdeen; City of Edinburgh; On-site; GBP 90,000 - 110,000; Full time

Benefits offered by this job

Salary sacrifice pension

Private health insurance

Life Assurance

40 days holiday (full-time)

Dental insurance

Health assessments

Critical illness cover

Will writing

Power of attorney

Financial Guidance and Advice

Holiday buy

Discounted gym memberships

Cycle to work

Interest free season ticket loan

Electric car lease scheme

Travel insurance

Personal accident insurance

Share Plans

Give As You Earn (GAYE)

Volunteering

Long service awards

Subscription to Interactive Investor

Subscription to Finimize

Employee Assistance Programme (EAP)

Parental leave policies

Job summary

Aberdeen Adviser is investing in its marketing capabilities to support growth, adviser engagement and measurable outcomes for clients. You will lead the marketing operations roadmap across martech, data, automation and reporting, while managing a small team and influencing a broad network of stakeholders.

Working within a mature tech and CRM environment, you will translate strategy into practical data, processes and reporting, building scalable lifecycle journeys and robust attribution

Qualifications

• H hands-on marketing operations leadership in a B2B environment.
• Experience with Salesforce Marketing Cloud or similar enterprise MARTECH.
• Strong stakeholder management across Marketing, Sales, Data, Technology and Compliance.

Responsibilities

• Own the marketing operations roadmap across martech, data, segmentation, lifecycle automation, campaign operations, reporting and attribution.
• Translate marketing strategy into practical system, data, process and reporting.
• Build scalable audience segmentation, lifecycle journeys, lead scoring principles, nurture programmes and sales hand-off processes.
• Establish operating standards for campaign execution, governance, QA, templates, journey design and self-service enablement.
• Develop trusted reporting and attribution frameworks that demonstrate engagement, pipeline influence and commercial impact.
• Continuously improve processes, technology usage and operational effectiveness through innovation and optimisation.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

SQL

Power BI

Marketing automation

B2B marketing

Tools

CRM platforms

Enterprise marketing tools

Job description

Aberdeen Adviser is investing in its marketing capabilities to support growth, adviser engagement and measurable outcomes for clients. You will lead the marketing operations roadmap across martech, data, automation and reporting, while managing a small team and influencing a broad network of stakeholders.

Working within a mature tech and CRM environment, you will translate strategy into practical data, processes and reporting, building scalable lifecycle journeys and robust attribution