Growth-Focused Marketing Operations Leader

abrdn; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

40 days annual leave

16% pension contribution

Discretionary bonus

Private healthcare

Gym discounts

Season ticket loans

Employee discount portal

Job summary

Aberdeen Adviser is seeking a Head of Marketing Operations to lead the marketing ops roadmap, spanning martech, data, segmentation, lifecycle automation and reporting. You will manage a small team, collaborate across Marketing, Data, Technology and CRM, and influence stakeholders to drive commercial impact.

In a hybrid UK role, you will translate strategy into scalable systems, processes and insights, improving efficiency and campaign effectiveness while shaping long-term growth across the

Qualifications

• B2B marketing operations experience
• Hands-on Salesforce Marketing Cloud or comparable enterprise marketing automation platform
• Experience scaling marketing operations within growing organisations
• Translate commercial goals into data, processes and reporting
• Strong stakeholder management across Marketing, Sales, Data, Technology and Compliance
• Experience with data and reporting tools like SQL and Power BI

Responsibilities

• Own the marketing operations roadmap across martech, data, segmentation, lifecycle automation, campaign operations, reporting and attribution
• Translate marketing strategy into practical system, data, process and reporting
• Build scalable audience segmentation, lifecycle journeys, lead scoring principles, nurture programmes and sales hand-off processes
• Establish operating standards for campaign execution, governance, QA, templates, journey design and self-service enablement
• Develop trusted reporting and attribution frameworks that demonstrate engagement, pipeline influence and commercial impact
• Continuously improve processes, technology usage and operational effectiveness through innovation and optimisation

Skills

B2B Marketing Operations

Stakeholder Management

Marketing Automation

Data-driven decision making

Cross-functional collaboration

Change management

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Power BI

SQL

Job description

Aberdeen Adviser is seeking a Head of Marketing Operations to lead the marketing ops roadmap, spanning martech, data, segmentation, lifecycle automation and reporting. You will manage a small team, collaborate across Marketing, Data, Technology and CRM, and influence stakeholders to drive commercial impact.

In a hybrid UK role, you will translate strategy into scalable systems, processes and insights, improving efficiency and campaign effectiveness while shaping long-term growth across the