Marketing Operations Lead

Sony Interactive Entertainment; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Marketing Operations Lead to drive the successful execution of live service campaigns across EMEA. This role requires a dynamic leader with proven experience in AAA games publishing, who can navigate complex environments and foster collaboration among diverse teams. The ideal candidate will ensure that all campaigns are executed on time and within budget while optimizing resources and processes. Join a forward-thinking organization that values innovation and diversity, and make a significant impact in the gaming industry.

Qualifications

• Proven leadership experience in AAA games publishing.
• Strong production skills with risk-mitigation processes.
• Ability to navigate ambiguity and lead teams effectively.

Responsibilities

• Guide live service titles to on-time, on-budget campaign launches.
• Partner with Marketing to validate go-to-market plans.
• Administer and manage team budgets, collaborating with Marketing.

Skills

Leadership in AAA games publishing

Production skills

Analytical abilities

Strong communication skills

Process development

Interpersonal skills

Job description

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Marketing Operations Lead, EMEA, Studio Business Group, SIE

As the Marketing Operations Lead in EMEA, you will be responsible for guiding our live service titles to on-time, on-budget, and high-quality and campaign launches within EMEA. This role will ensure the successful execution of the live service go-to-market strategy in alignment with the organisation’s overall business goals. They will be working closely with leaders in Development, Marketing, Publishing, and Creative teams to ensure our releases launch successfully while balancing resources sustainably. This leader will forecast cross-functional resource needs for their respective titles, build and optimise cross-functional process, develop live service publishing best practices, and drive stakeholder alignment across the organisation.

Responsibilities

Partner with Marketing lead to validate go-to-market plans to allocate appropriate resourcing across all teams, internally and externally

Single point of contact for the product GTM roadmap, owning resource forecasting and change management across teams

Foster strong relationships between Development and Publishing teams to advocate for the needs of the product, ensuring alignment, collaboration, and clarity on dependencies throughout the validation and execution processes

Establish and drive cross-organisational working groups to execute against GTM plans

Track all projects across concurrent live service campaigns

Administer, manage, and reconcile team budgets, collaborating with Marketing and Finance accordingly

Hold internal and external teams accountable to GTM tactical plans, escalating issues as necessary

Escalate portfolio resourcing conflicts and risks to leadership

Proactively mitigate risks and resolve misalignments between Publishing groups

Required Skills

Proven leadership experience in AAA games publishing

Strong production skills, with the ability to identify and build new collaboration, evaluation, and risk-mitigation processes where needed

Capacity to evaluate competing creative, schedule, and business constraints

Ability to navigate ambiguity and lead teams effectively in dynamic environments

Strong communication skills across all levels of the organisation

Exceptional analytical abilities and attention to detail

Ability to work effectively across time zones with globally distributed teams

Process driven, able to create and update existing processes

Excellent interpersonal skills and high “EQ”

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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