Marketing Operations/Lead Qualification (Permanent Contractor)

ZutaCore, Inc.; United Kingdom; Remote; USD 40,000 - 80,000; Full time

Job summary

Join a forward-thinking team at an innovative company specializing in liquid cooling solutions for AI factories. This remote Marketing Operations Specialist role offers an exciting opportunity to enhance marketing processes and drive lead qualification success through Account-Based Marketing strategies. You will manage the HubSpot platform, optimize workflows, and collaborate closely with sales to ensure effective lead conversion. If you are passionate about marketing operations and eager to make a significant impact, this position is perfect for you.

Qualifications

• Extensive experience with HubSpot, preferably with certifications.
• Strong understanding of ABM and lead qualification processes.

Responsibilities

• Manage and optimize HubSpot platform for marketing and sales processes.
• Pre-qualify leads based on ABM strategies and maintain marketing reports.

Skills

HubSpot

Account-Based Marketing (ABM)

Lead Qualification

Data Analysis

Marketing Automation Best Practices

Organizational Skills

Problem-Solving Skills

Communication Skills

Tools

HubSpot

Job description

Job Description: Marketing Operations/Lead Qualification (Permanent Contractor)

Position Title: Marketing Operations Specialist

Company: ZutaCore

Location: United Kingdom (Remote)

Employment Type: Permanent Contractor

About the Role

ZutaCore, a leader in liquid cooling solutions for waterless AI factories, seeks a highly skilled and detail-oriented Marketing Operations Specialist to join our team as a permanent contractor. Reporting directly to the Vice President of Marketing, this role will be pivotal in managing and optimizing our marketing processes, focusing on lead qualification through ABM (Account-Based Marketing) strategies and channel-based lead distribution. The ideal candidate will possess extensive experience with HubSpot and a proven ability to drive marketing efficiency and sales pipeline success.

Key Responsibilities

1. Manage and optimize ZutaCore’s HubSpot platform, ensuring seamless integration with marketing and sales processes.
2. Create, implement, and maintain automated workflows to nurture leads and support personalized communications.
3. Accurately pre-qualify leads based on ABM strategies and channel-based lead distribution criteria, converting them into Sales Qualified Leads (SQLs) for the sales team.
4. Develop and maintain marketing reports, dashboards, and insights to measure the effectiveness of campaigns.
5. Collaborate with the sales team to ensure a smooth handoff and consistent communication throughout the sales funnel.
6. Regularly audit and clean the HubSpot database to maintain data accuracy and compliance.
7. Oversee email marketing campaigns, ensuring optimal deliverability and engagement.
8. Contribute to the development of scalable processes to improve operational efficiency in marketing activities.

Qualifications and Skills

1. Extensive experience with HubSpot (certifications preferred).
2. Strong understanding of ABM, channel-based lead distribution, and lead qualification processes.
3. Ability to analyze data and translate insights into actionable recommendations.
4. Familiarity with marketing automation best practices and tools.
5. Experience with creating efficient workflows and processes within HubSpot.
6. Excellent organizational, analytical, and problem-solving skills.
7. Strong communication and collaboration abilities to work cross-functionally with marketing and sales teams.
8. Knowledge of GDPR and data privacy regulations is a plus.

Why Join ZutaCore?

At ZutaCore, you’ll be part of a forward-thinking team driving innovation with our groundbreaking liquid cooling technology for waterless AI factories. This remote position offers flexibility, growth opportunities, and an exciting chance to make a direct impact on our marketing and sales success. If you are a results-driven marketing operations professional with a passion for optimizing processes and driving lead qualification success through ABM and channel strategies, we’d love to hear from you.

How to Apply:

To apply for this role, please send your resume and a cover letter detailing your HubSpot expertise and relevant experience to [e-mail]. We look forward to welcoming you to our team!