Marketing Operations Lead

asobbi; Greater London; Remote; GBP 70,000 - 81,000; Full time

Job summary

An innovative firm is on the lookout for a Marketing Operations Lead to join their dynamic team. This role focuses on optimizing marketing processes and leveraging Account-Based Marketing strategies to drive lead qualification and sales pipeline efficiency. You will manage HubSpot for marketing automation, develop automated workflows, and collaborate closely with sales teams to ensure a seamless lead handoff. If you thrive in a fast-paced environment and have a passion for data-driven marketing, this is the perfect opportunity for you to make a significant impact in a rapidly growing company.

Benefits

Flexible working hours

Remote work options

Professional development opportunities

Health and wellness programs

Generous vacation policy

Qualifications

• Strong knowledge of ABM and lead qualification strategies.
• Experience with HubSpot for marketing automation and workflow optimization.

Responsibilities

• Manage HubSpot to align marketing and sales processes.
• Generate marketing reports and insights to measure effectiveness.

Skills

Account-Based Marketing (ABM)

Lead Qualification

Data Analysis

Marketing Automation

Workflow Creation

GDPR Knowledge

Problem-Solving

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Relevant certifications in Marketing Automation

Tools

HubSpot

Job description

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Building World Class GTM Teams in HPC, AI & ML Scaleups

Marketing Operations Lead – up to £70,000 + 10% Bonus – UK Remote

About the Role

Seeking an analytical, commercially focussed individual to join a fast-growing provider of innovative solutions to HPC/Data Centre organisations globally.

My client is hiring for a Marketing Operations Lead to support marketing processes, lead qualification, and sales pipeline optimisation. Reporting to the VP of Marketing, this role focuses on Account-Based Marketing strategies and channel-based lead distribution while managing HubSpot for marketing automation.

Key Responsibilities

• Manage and optimise HubSpot to align with marketing and sales processes.
• Develop and maintain automated workflows for lead nurturing and personalised communication.
• Pre-qualify leads based on ABM and channel-based criteria, converting them into Sales Qualified Leads (SQLs).
• Generate marketing reports, dashboards, and insights to measure campaign effectiveness.
• Collaborate with sales for a smooth lead handoff and sales funnel optimisation.
• Conduct database audits to ensure accuracy and compliance.
• Oversee email marketing campaigns for engagement and deliverability.
• Improve operational efficiency in marketing workflows.

Qualifications and Skills

• Strong knowledge of ABM, lead qualification, and channel-based lead distribution.
• Ability to analyse data and generate actionable insights.
• Familiarity with marketing automation best practices.
• Experience in workflow creation and process optimisation within HubSpot.
• Strong organisational, analytical, and problem-solving skills.
• Excellent communication and collaboration abilities.
• Knowledge of GDPR and data privacy regulations is a plus.

NB: Please note this role is a Permanent Contract role.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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