Marketing Officer (B2B)

Manchester Metropolitan University; Manchester; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Hybrid working

Flexible working arrangements

Job summary

Manchester Metropolitan University is seeking a forward-thinking marketing professional to join our B2B Marketing team. You’ll develop and deliver strategic marketing activity that strengthens our reputation with businesses and strategic partners.

You’ll work on multi-channel campaigns, content including thought leadership, and events, collaborating across university teams to turn opportunities into impactful marketing.

Qualifications

• Experience across marketing, project management and content production.
• Strong analytical skills and data-informed approach.
• Excellent organisational skills and attention to detail.
• Strong communication and relationship-building with stakeholders.
• Proactive and collaborative, able to spot opportunities and turn ideas into impactful marketing activity.

Responsibilities

• Develop and deliver strategic and tactical marketing activity that supports our B2B marketing strategy.
• Plan and deliver multi-channel campaigns, using a mix of digital, paid advertising, social media, email and other channels.
• Lead marketing activity and events that engage businesses, employers and strategic partners throughout the year.
• Create and manage a programme of engaging content, including thought leadership and partnership stories that showcase Manchester Met's expertise and impact.
• Build relationships with colleagues, partners, multipliers and intermediaries to identify opportunities to raise the profile of the University and our experts.
• Act as a key source of B2B marketing expertise, supporting colleagues across the University and helping to bring our business offer to life.

Skills

Marketing experience

Project management

Content production

Analytical skills

Relationship-building

Communication

Proactive collaboration

Job description

About the role

Join our B2B Marketing team and play a key role in strengthening Manchester Met's reputation and relationships with businesses and employers.

Working closely with the Senior Marketing Manager, you'll develop and deliver engaging marketing activity that showcases the University's expertise, partnerships and business offer. You'll have the opportunity to work across a diverse range of projects, from multi-channel campaigns and events to thought leadership, digital content and partnership storytelling.

What you'll be doing

• Develop and deliver strategic and tactical marketing activity that supports our B2B marketing strategy.
• Plan and deliver multi-channel campaigns, using a mix of digital, paid advertising, social media, email and other channels.
• Lead marketing activity and events that engage businesses, employers and strategic partners throughout the year.
• Create and manage a programme of engaging content, including thought leadership and partnership stories that showcase Manchester Met's expertise and impact.
• Build relationships with colleagues, partners, multipliers and intermediaries to identify opportunities to raise the profile of the University and our experts.
• Act as a key source of B2B marketing expertise, supporting colleagues across the University and helping to bring our business offer to life.

What we're looking for

We're looking for a forward-thinking marketing professional who combines creativity with a strategic, data-led approach.

You’ll bring:

• Experience across marketing, project management and content production.
• Strong analytical skills and the ability to use insight and data to inform your approach.
• Excellent organisational skills and attention to detail, with the ability to manage multiple projects and priorities.
• Strong communication and relationship-building skills, with the confidence to collaborate with a wide range of stakeholders.
• A proactive and collaborative approach, with the ability to spot opportunities and turn ideas into impactful marketing activity.

About the B2B Marketing team

• The B2B Marketing team comprises of 9 people and brings together colleagues from business engagement and strategic partnerships, degree apprenticeships, and the Centre for Enterprise.
• We work in a hybrid pattern, with colleagues typically working on campus on Tuesdays and Thursdays and from home on Mondays, Wednesdays and Fridays.
• The B2B Marketing team develops marketing activity that engages businesses and employers and showcases the breadth of Manchester Met's offer to these audiences.

In this role, you’ll work closely with colleagues across the University, including teams focused on degree apprenticeships, enterprise, research and innovation, Knowledge Transfer Partnerships and employer engagement. This is an exciting opportunity to help shape how Manchester Met connects with businesses and strategic partners, highlighting the expertise, innovation and opportunities we offer to the business community.

Application & Assessment Process:

• To apply, please submit a CV and covering letter (no longer than 2 pages) detailing your suitability, on the application portal. Please note applications without a covering letter will not be reviewed.
• In the cover letter, please include your experience in the following areas:

- B2B marketing: Tell us about your experience of delivering B2B marketing and communications. Using a specific example, describe your role, the marketing techniques and channels you used, and the outcomes achieved.

- Stakeholders and communication: Tell us about a time when you have managed and influenced a range of stakeholders and built effective collaborative relationships across organisational boundaries. How did you communicate complex information and ensure successful delivery?

- Project delivery and reporting: Tell us about a complex project or piece of work that you have delivered with a high degree of independence. Please explain how you managed challenges, maintained accuracy and attention to detail, and used reporting, data or recommendations to support decision-making or improve services.

• Due to the volume of applications, we receive, we sometimes close our vacancies early. It is therefore advisable to apply as early as possible if you would like to be considered for a role.
• Assessment process will involve delivery of a presentation along with a panel interview.
• Interviews will be held in the w/c 19 October.
• For informal enquiries, about this vacancy, please contact Rachael Mather on [e-mail]

If you would like to join our people and share our ambition, we would love to hear from you!

Further Information

Manchester Metropolitan University fosters an inclusive culture of belonging that promotes equity and celebrates diversity. We value a diverse workforce for the innovation and diversity of thought it brings and welcome applications from all local and international communities, including Black, Asian, and Minority Ethnic backgrounds, disabled people, and LGBTQ+ individuals.

We support a range of flexible working arrangements, including hybrid and tailored schedules, which can be discussed with your line manager. If you require reasonable adjustments during the recruitment process or in your role, please let us know so we can provide appropriate support.

Our commitment to inclusivity includes mentoring programmes, accessibility resources, and professional development opportunities to empower and support underrepresented groups.

Manchester Met is a Disability Confident Leader and, under this scheme, aims to offer an interview to disabled people who apply for the role and meet the essential criteria as listed in the Job Description for that vacancy.

This vacancy is expected to attract a high volume of applications. Therefore, under the Disability Confident Scheme, only disabled people who apply under the scheme and best meet the essential criteria will be offered an interview.

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