Marketing Measurement & Effectiveness Lead

Urban Outfitters; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Flexible hours

Dog-friendly

Medical Insurance

Gym on-site

Employee Discount

Volunteer day

Cycle to work

Season ticket loan

Professional development

Job summary

Urban Outfitters' European digital business is expanding across paid, organic, and social channels, and we need someone who can bring rigour and strategy to measurement, planning, and budget allocation across both brand and performance.

You will be the go-to person for understanding what's working and why — building the measurement frameworks, running the models, and translating complex data into clear budget recommendations.

Qualifications

• Proven hands-on MMM experience, either in-house or via vendor.
• Strong understanding of MTA platforms and limitations.
• Experience building LTV and cohort analyses in ecommerce.
• Translate quantitative outputs into clear commercial recommendations.
• Comfortable partnering with brand and performance teams and owning reporting.
• Experience with multi-channel marketing reporting.

Responsibilities

• Own and evolve the measurement framework across paid, organic, social, brand and performance.
• Lead MMM and MTA implementation, in-house or with vendors.
• Run incrementality testing to validate model outputs and spending decisions.
• Ensure privacy-compliant measurement in a cookieless environment.
• Design the single source of truth for European marketing performance.
• Report on brand health metrics and KPIs alongside performance metrics.
• Build and maintain LTV reporting by channel and cohort.
• Translate model outputs into executive-ready narratives for stakeholders.
• Use MMM/MTA outputs to inform budget allocation and strategy.
• Partner with channel leads to ground budgets in data and influence decisions.
• Own ROAS by cohort and CAC:LTV; contribute to annual budgeting with scenario modelling.
• Collaborate with Brand/Creative, Finance and Data/BI to ensure measurable investments and reliable data pipelines.

Skills

MMM expertise

MTA knowledge

LTV analytics

Data storytelling

Cross-functional collaboration

Multi-channel reporting

Tools

SQL

Python

Job description

Urban Outfitters' European digital business is expanding across paid, organic, and social channels, and we need someone who can bring rigour and strategy to measurement, planning, and budget allocation across both brand and performance.

You will be the go-to person for understanding what's working and why — building the measurement frameworks, running the models, and translating complex data into clear budget recommendations.