Marketing ROI Lead: MMM & MTA Strategy (Flexible Hours)

URBN Urban Outfitters, Inc.; Greater London; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Flexible hours

Bring your dog

Employee discount (40%)}},{

Gym on-site

Private Medical Insurance

Volunteer day

Cycle to work

Season ticket loan

Professional development support

Job summary

Urban Outfitters' European digital business is growing across paid, organic, and social channels, and we need someone who can make sense of all of it. This role brings rigour and strategy to how we measure, plan, and allocate our marketing investment across both brand and performance.

You will be the go-to person for understanding what's working and why—building the measurement frameworks, running the models, and translating complex data into clear budget recommendations.

Qualifications

• Proven MMM experience building or managing models (in-house or via vendor).
• Strong understanding of MTA platforms and their limitations.
• Experience building LTV and cohort analysis frameworks in an ecommerce context.
• Ability to translate complex quantitative outputs into clear commercial recommendations.
• Comfort working with both brand and performance teams and a data warehouse.
• Experience owning reporting across a multi-channel marketing function.

Responsibilities

• Own and evolve measurement architecture across all channels (paid, organic, social, brand, performance).
• Lead MMM and MTA implementation and operation, in-house or via vendor.
• Run incrementality testing to validate model outputs and guide spend decisions.
• Design and own the single source of truth for marketing performance across Europe.

Skills

MMM

MTA platforms

LTV analysis

Cohort analysis

Data storytelling

Reporting ownership

Multi-channel marketing

Vendor management

SQL

Python

Tools

SQL

Python

Job description

Urban Outfitters' European digital business is growing across paid, organic, and social channels, and we need someone who can make sense of all of it. This role brings rigour and strategy to how we measure, plan, and allocate our marketing investment across both brand and performance.

You will be the go-to person for understanding what's working and why—building the measurement frameworks, running the models, and translating complex data into clear budget recommendations.