Marketing Effectiveness Lead: MMM & Data-Driven Growth

Urban Outfitters, Inc.; City of Westminster; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Flexible start/end times

Dog-friendly office

Employee Discount (URBN Brands)

Job summary

Urban Outfitters is looking for a Marketing Analytics Lead to bring rigour and strategy to measuring and allocating marketing investment across brand and performance in Europe. You will build measurement frameworks, run MMM and MTA, and translate outputs into clear budget recommendations.

You will partner with Brand, Creative, Finance, and Data teams to ensure data pipelines, privacy compliance, and cross-functional accountability.

Qualifications

• Experience designing and implementing marketing measurement frameworks across multiple channels.
• Ability to translate complex data into actionable budget recommendations.
• Strong understanding of MMM and MTA in ecommerce contexts.

Responsibilities

• Own and evolve measurement framework across paid, organic, social, brand, and performance channels.
• Lead MMM/MTA implementation and operation with internal teams or vendors.
• Run incrementality tests to validate model outputs and support spend decisions.
• Partner with Finance, Brand, and Data to ensure data quality and governance.

Skills

MMM & MTA experience

Data analysis

SQL

Python

Budget planning

Cross-functional collaboration

Tools

SQL

Python

Job description

Urban Outfitters is looking for a Marketing Analytics Lead to bring rigour and strategy to measuring and allocating marketing investment across brand and performance in Europe. You will build measurement frameworks, run MMM and MTA, and translate outputs into clear budget recommendations.

You will partner with Brand, Creative, Finance, and Data teams to ensure data pipelines, privacy compliance, and cross-functional accountability.