Marketing manager in media

Attention Industries; Greater London; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Cycle to Work Scheme

Health Cash Plan

Gym Discounts

Employee Assistance Programme

Holiday Entitlement 25 days + Bank

Job summary

Attention Industries ищет маркетинг-менеджера с опытом в B2B и агентской/медиа среде. Вы будете планировать и запускать многоканальные кампании, развивать базы лидов и поддерживать связь между брендами и коммерческим блоком. Ваша задача — приносить рост через аналитический подход и эффективное использование инструментов.

Уделите внимание GDPR/PECR и управлению бюджетом. В компании ценят внимательность к деталям и стратегическое мышление, готовность работать с несколькими брендами и командами в

Qualifications

• 3–5 лет опыта маркетинга в B2B, агентстве или медиа.
• Опыт управления кампаниями и их исполнение в цифровых и оффлайн каналах.
• Опыт работы с Microsoft Dynamics 365: сегментация, пути клиента и аналитика.

Responsibilities

• Планировать и реализовывать маркетинговый календарь группы и многоканальные кампании.
• Выводить на рынок новые продукты и услуги, формулировать позиционирование и материалы для продаж.
• Координация кампаний от концепции до реализации и передача лидов коммерческому отделу.

Skills

Маркетинг в B2B

Управление кампаниями

Аналитика цифровых кампаний

Tools

Microsoft Dynamics 365

GA4

LinkedIn Campaign Manager

Job description

Описание:

Attention Industries is a UK-US-based creative media group that helps brands, broadcasters and platforms earn and hold attention. Together, our brands create stories, research, content and programming that reach audiences across news, social, streaming, broadcast and emerging AI-driven discovery channels. As the group grows, we are seeking an ambitious and commercially minded Marketing Manager to bring our brands to market as one group, turning campaigns, events, content and data into pipeline and commercial growth across the business.

Задачи:

Plan and deliver the group marketing calendar, running multi-channel campaigns for Attention Industries and its brands to agreed objectives, timelines and budgets. Lead go-to-market for new products and services – from positioning and messaging to launch campaigns and sales enablement. Project manage campaigns from concept to completion, coordinating stakeholders across the group and ensuring smooth delivery. Manage and optimise paid, owned and social channels, including the group website, LinkedIn and email. Champion search and AI visibility for our own brands, so Attention Industries shows up where clients are looking – including AI-generated answers. Own Microsoft Dynamics 365 for marketing: data quality, segmentation, customer journeys, lead scoring and campaign tracking. Monitor, track and allocate inbound leads across the group, routing them to the right brand and ensuring efficient, timely handover to the Commercial team. Agree shared definitions and service levels with Commercial for marketing-qualified and sales-qualified leads. Report monthly on marketing performance – pipeline influenced, lead conversion, cost per lead and event ROI – with clear recommendations. Manage the marketing budget, tracking spend and return across channels and brands. Ensure all marketing activity and data use complies with UK GDPR and PECR. Act as guardian of the Attention Industries brand, keeping the group and its brands consistent across every touchpoint. Work with OnePoll and our editorial teams to turn proprietary research and insight into thought leadership, content and sales stories. Produce high-quality sales collateral, case studies and credentials that help the Commercial team sell the full group offer and win new business. Research, draft and submit compelling award entries that showcase work and achievements from across the group. Collaborate with the design team on branded merchandise and collateral that reflect the Attention Industries identity. Help deliver our flagship industry festival AttentionFest and the wider events programme, acting as a brand ambassador and networking with prospects and key stakeholders. Support sponsorship and partnership activations, ensuring they deliver measurable value and visibility for the group. Manage and update the internal website, keeping content engaging and up to date. Organise and deliver internal company events, including team-building activities, seasonal celebrations and employee engagement initiatives. Provide line management support to junior team members, fostering development and accountability.

Требования:

3–5 years’ marketing experience, ideally in a B2B, agency or media environment. Demonstrated experience in campaign management and execution across digital and offline channels. Hands-on experience with Microsoft Dynamics 365 (Customer Insights – Journeys and/or Sales), including segmentation, journeys, lead scoring and reporting. Strong understanding of digital marketing, with hands-on experience in campaign analytics, lead tracking and optimisation (e.g. GA4, LinkedIn Campaign Manager). Proven ability to manage multiple projects – and multiple brands – simultaneously while maintaining high standards of delivery. Confident writer who can turn research, data and creative work into compelling stories and sales materials. Commercially minded, with the ability to track, report and optimise lead generation and campaign performance against revenue goals. Working knowledge of UK GDPR as they apply to B2B marketing. Highly organised, with the ability to perform under pressure and meet deadlines in fast-paced environments. Professional presence and confidence in networking situations, representing the brand with credibility and enthusiasm. Solutions-focused, with a drive to improve processes and deliver value. Exceptional attention to detail, ensuring accuracy and consistency across all outputs. Strong written and verbal communication skills, with the ability to engage internal and external stakeholders. Takes ownership of results and is proud to put their name to the numbers. Collaborative team player who thrives working across brands and teams. Curious and quick to learn, keeping up with new channels, platforms and AI tools. Будет плюсом: Experience in PR, media, research or content production; familiarity with SEO and AI search visibility; experience planning industry events

Условия:

Up to £50,000 Cycle to Work Scheme Health Cash Plan – reimbursement on a number of health services Gym Discounts Employee Assistance Programme GP Anytime Holiday Entitlement: 25 days (+ Bank Holidays) per year Hybrid Working Enhanced Maternity Pay Life Assurance Enhanced Paternity Pay – 4 weeks full pay Contribution towards homeworking equipment Company-wide Summer Event and Christmas Party Paid Bereavement / Compassionate Leave Railcard reimbursement for regular travellers for work Sick Pay Your birthday off Subscription to Furthr Salary Sacrifice EV Car Scheme