Marketing manager live events

Haymarket Media Group; Twickenham; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Work from Anywhere

Flexible hours

25 days holiday

Pension plan

Health benefits

Job summary

Haymarket Media Group ищет Маркетинг-менеджера высшего уровня для разработки и внедрения интегрированных стратегий по портфолио конференций, наград и форумов. Вы устанавливаете цели, KPI и управляете многоканальными кампаниями с фокусом на рост вовлеченности и выручки.

Вы будете курировать бюджеты, анализировать данные аудитории и сотрудничать с ключевыми стейкхолдерами на уровне Commercial, Editorial и Events.

Qualifications

• Знания принципов маркетинга и интегрированных кампаний.
• Опыт работы с многоканальными кампаниями и цифровыми каналами.
• Умение работать с сегментацией аудитории и данными.

Responsibilities

• Разработка и внедрение интегрированных маркетинговых стратегий для портфолио конференций, наград и форумов.
• Установка KPI, контроль бюджета и приоритетов в рамках целей бизнеса.
• Координация кампаний через email, соцсети, сайты и медийную рекламу.

Skills

Integrated marketing

Campaign strategy

CRM & data

Budget management

Stakeholder management

Team leadership

Multi-channel marketing

Tools

CRM platforms

Analytics tools

Microsoft Office

Job description

Описание

Haymarket Business Media's Live Events team delivers a diverse portfolio of market-leading awards, conferences and industry events across Haymarket Media Communications and Haymarket Professional brands. Bringing together professional communities through high-quality live experiences, the team plays an important role in strengthening audience engagement, supporting commercial growth and enhancing the reputation of Haymarket's brands.

Задачи

• Lead the development and implementation of integrated marketing strategies across an assigned portfolio of conferences, awards and forums.
• Set clear marketing objectives, priorities and KPIs, ensuring activity is aligned with wider business and commercial goals.
• Provide strategic oversight of multi-channel campaigns across email, social media, websites, digital advertising, partnerships and other relevant channels.
• Review campaign performance and audience insight, identifying trends, risks and opportunities and translating these into actionable recommendations.
• Work closely with senior Commercial stakeholders to develop marketing approaches that support delegate acquisition, sponsorship, partnerships and revenue objectives.
• Oversee marketing budgets across the assigned portfolio, ensuring resources are allocated effectively and activity delivers value against agreed objectives.
• Ensure effective use of customer data, audience segmentation and CRM capabilities to support targeted and measurable marketing activity.
• Provide strategic oversight of event websites, landing pages and digital customer journeys, ensuring they support audience engagement and conversion.
• Identify and implement new marketing approaches, channels and opportunities to improve audience engagement, campaign performance and customer experience.
• Build and maintain strong relationships with senior stakeholders across Commercial, Editorial, Events, Design, Data, Production and Brand teams.
• Manage and develop relationships with external agencies, suppliers and partners, ensuring they deliver against agreed objectives and standards.
• Provide direction and oversight across campaign planning and delivery, ensuring key priorities, risks and dependencies are effectively managed.
• Lead, coach and develop Marketing Managers and more junior members of the marketing team, supporting individual development and building marketing capability.
• Support resource planning across the team, helping to ensure the right skills and capacity are available to deliver the events portfolio effectively.
• Contribute to the development of wider marketing strategy, processes and best practice across the Live Events function.
• Support the Head of Marketing / Marketing Director with wider departmental objectives, strategic projects and company-wide KPIs.
• Attend and support live events as required, including occasional evening attendance.

Требования

• Extensive knowledge of marketing principles, integrated campaign strategy and audience acquisition.
• Strong understanding of digital marketing channels, customer journeys and data-led marketing.
• Strong understanding of audience segmentation, CRM, customer data and campaign performance analysis.
• Strong knowledge of event marketing and the B2B media, publishing or events environment.
• Good understanding of commercial marketing and the relationship between audience growth, marketing activity and revenue performance.
• Strong understanding of marketing trends and emerging channels, with the ability to identify opportunities for innovation.
• Strong understanding of GDPR and the responsible use of customer marketing data.
• Good understanding of budget management and resource allocation.
• Excellent written and verbal communication skills, with the ability to communicate effectively with senior stakeholders.
• Strong strategic thinking and the ability to translate business objectives into effective marketing strategies.
• Excellent campaign and project management skills, with the ability to oversee multiple portfolios, priorities and deadlines.
• Strong analytical and commercial skills, with the ability to interpret data, evaluate performance and make evidence-based recommendations.
• Strong stakeholder management and influencing skills, with the ability to build effective relationships across different functions and levels of seniority.
• Creative and innovative, with the ability to identify new approaches to audience engagement and marketing performance.
• Strong leadership, coaching and people development skills.
• Confident managing budgets and making decisions around marketing investment and resources.
• Strong problem-solving and decision-making skills, with the ability to manage risk and respond effectively to changing priorities.
• Ability to provide strategic direction while maintaining an understanding of campaign delivery and operational requirements.
• Proficiency in relevant marketing platforms, CRM systems, analytics tools and Microsoft Office applications.
• A strong track record in marketing, ideally within events, B2B media, publishing or a related environment.
• Significant experience developing and delivering integrated marketing strategies and multi-channel campaigns.
• Proven ability to oversee marketing activity across multiple events, brands, products or portfolios.
• Confident using audience data, campaign reporting and insight to inform strategic decisions and improve performance.
• Strong commercial experience, working closely with Commercial or Sales teams to support audience acquisition, sponsorship, partnerships and revenue objectives.
• Demonstrable experience managing marketing budgets and making effective decisions around resource allocation and investment.

Условия

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more