Digital marketing manager for education

InvestIN; Greater London; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Pension scheme

25 days paid holiday per year

Private healthcare

WellHub membership

Job summary

InvestIN is seeking a proactive Digital Marketing Manager to maximise existing activity across email, social, content and paid media. You will lead analytics, optimise pages and campaigns, and explore new channels to grow leads and revenue.

You will manage paid media partners, develop SEO and influencer/affiliate opportunities, and work with the Marketing Team Lead on budgets and strategy while supporting broader company objectives.

Qualifications

• 2-5 years of digital marketing experience across multiple channels.
• Strong ability to interpret marketing data and translate insights into actions.
• Practical SEO experience including keyword research and content optimisation.
• Understanding of how marketing activity translates into leads, bookings and revenue.
• Proactive, takes initiative and identifies opportunities without prompting.
• Experience collaborating with cross-functional teams and external agencies.

Responsibilities

• Analyse marketing performance to identify trends and opportunities.
• Optimise website content, landing pages and lead gen to boost conversions.
• Turn insights into actionable recommendations and implement improvements.
• Manage the paid media agency relationship and monitor PPC and Paid Social performance.
• Identify opportunities to improve campaign efficiency, ROI and revenue.
• Work with Marketing Team Lead on budgets, strategy and performance insights.
• Develop and implement an SEO strategy to grow organic visibility and traffic.
• Identify opportunities via keyword research and measure impact of changes.
• Explore AI-powered search platform visibility enhancements.

Skills

Digital marketing

Analytical skills

SEO

Commercial mindset

Proactive

Collaboration

Job description

Описание:

We're looking for a proactive, commercially minded Digital Marketing Manager to help us get more from our existing marketing activity and develop new opportunities for growth. Our marketing team delivers a wide range of activity across email, social media, content and paid media. We're now looking to build on this by investing more time in understanding what's working, identifying opportunities to improve performance and exploring new ways to reach potential customers.

Задачи:

• Analyse marketing performance to identify trends, opportunities and areas for improvement
• Optimise website content, landing pages and lead generation activity to improve conversion
• Turn insights into actionable recommendations and take ownership of implementing improvements
• Manage the paid media agency relationship and monitor PPC and Paid Social campaign performance
• Identify opportunities to improve campaign efficiency, ROI and revenue
• Work with the Marketing Team Lead on budgets, strategy and performance insights
• Develop and implement an SEO strategy to grow organic visibility and traffic
• Identify opportunities through keyword research and measure the impact of the changes you are making
• Explore opportunities to improve visibility across AI-powered search platforms
• Research and test new acquisition channels to diversify our marketing mix
• Develop influencer and affiliate marketing opportunities, measuring their impact
• Work with the Marketing Team Lead to identify and develop potential partnerships
• Support wider company priorities where needed, working flexibly with other teams to help deliver business objectives
• Support the smooth delivery of our summer season, assisting with the delivery of our career summer programmes

Требования:

• Digital marketing experience: 2-5 years’ experience in digital marketing, ideally across a range of channels
• Strong analytical skills: Comfortable working with marketing data, interpreting performance and using insights to decide what to do next
• SEO experience: Practical experience of SEO, including keyword research, content optimisation and monitoring organic performance
• Commercial mindset: An understanding of how marketing activity translates into leads, bookings, revenue and return on investment
• A proactive approach: Someone who spots opportunities, takes initiative and doesn't wait to be told what needs doing
• Collaboration: Confident working with colleagues across different areas of marketing, as well as external agencies and partners

Будет плюсом:

• Managing paid media campaigns or working closely with a paid media agency
• Website optimisation, conversion rate optimisation (CRO) and landing page testing
• Marketing analytics tools such as GA4, Google Search Console, TripleWhale and Shopify Analytics
• Influencer marketing, affiliate marketing or partnership development
• AEO or experience improving visibility across AI-powered search platforms

Условия:

• Contract: Full-time, permanent
• Schedule: Monday–Friday, 9am–5pm (flexible hours); occasional weekend work with time off in lieu
• Location: Hybrid (2 days in Victoria office, 3 from home)
• Salary: £35,000 - £40,000 dependent on experience
• 25 days paid holiday per year (plus bank holidays)
• Being part of a dynamic, growing company with various cultural initiatives including regular socia
• Pension scheme
• 2 hours to take off at your choosing every week (‘unplugged’)
• Volunteer days
• Access to our private healthcare scheme
• Corporate membership to WellHub for subsidised health and fitness provision
• Sabbatical of three months unpaid leave after three years’ service
• Opportunities for development, with termly appraisals, feedback and dedicated learning & development training