Marketing manager for events

Wonderly; Twickenham; Híbrido; GBP 60 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

25 days holiday

Work from anywhere for up to 3 weeks

Flexible working hours

Generous contributory pension scheme

Health cash plans

Hybrid working model

Resumo da oferta

Wonderly is seeking an experienced Marketing Leader to shape and deliver strategic event-driven marketing plans across print, digital and live experiences. You will drive bookings, registrations and leads, while guiding a high-performing marketing team to meet revenue targets.

Collaborating with clients and internal teams, you’ll develop data-informed branding, content and proposition-led campaigns, manage budgets and ensure high-quality outputs across campaigns for multiple events worldwide.

Qualificações

• Strategic marketing planning experience for events or B2B campaigns.
• Ability to lead a marketing team and manage stakeholders.
• Strong written and verbal communication, data-informed decision making.

Responsabilidades

• Shape and deliver robust strategic marketing plans for events and campaigns.
• Drive bookings, registrations and delegate revenue targets.
• Mentor marketing managers to ensure timely delivery and approvals.
• Develop data-informed branding guidelines and content.
• Oversee design briefs and client reporting.

Conhecimentos

Strategic marketing planning

Team leadership

Client relationship management

Multi-channel campaigns

Ferramentas

Illustrator

InDesign

Canva

Monday.com

Google Analytics

Descrição da oferta de emprego

Описание:

We are Wonderly, an award-winning progressive content, event and marketing agency and part of the Haymarket Media Group. We work with ambitious brands to deliver engaging products and portfolios across print, digital and live events. Our clients include: Volkswagen Group UK, Kew Gardens, The FA, Royal College of General Practitioners and the CIPD to name a few.

Задачи:

• Shape and deliver robust strategic marketing plans focusing on; driving bookings/registrations, generating commercial leads to supporting customer adoption and conversion, and improving customer advocacy for the events and the client’s wider brand
• Support delegate modelling, pricing strategy and yield management for the allocated event portfolios to ensure revenue targets are met
• Accountable for achieving registrations and delegate revenue targets for the allocated portfolios of events
• Overseeing the effective delivery of the marketing plans, supporting and mentoring marketing managers to ensure timely delivery against deadlines and relevant client approvals
• Find innovative ways to deliver against the marketing plans, strategies and KPIs, whilst being able to flex your plan in response to the evolving market conditions and client requirements
• Work collaboratively with the wider event team and key client stakeholders, showing adaptability and great communication skills
• Support a transition to high-value marketing approach working with peers, relevant internal teams and client stakeholders to build and deliver a data informed, brand, content and proposition led model
• In line with our clients’ brands, develop and implement event-specific branding guidelines and become the brand guardian for the events
• Lead on design brief and overseeing work with internal and external designers based on the needs of the events and related marketing campaigns
• Lead on client reporting, planning, internal communications and the development of a high performing event marketing team
• Develop and maintain a high level of sector specific knowledge - evaluating customer research, market conditions, competitor data to provide insights, produce effective and engaging marketing plans to meet overall strategic objectives
• Understand the event’s customer base, identify segments and develop data and 365 communication strategies around this
• Account management support with key suppliers, partners and our clients, to deliver on time strategic, customer-centric, marketing and communication event plans
• Identifying potential strategic partners, helping to build relationships, negotiate contra deals, delivering the activity and reporting on results

Требования:

• Strategic understanding - able to think about the needs from their role in the wider context of the organisation, and develop plans and adjust to multiple external factors.
• Time-management - able to work on multiple and varied projects with internal and external key stakeholders
• Innovative - demonstrates new thinking in strategy and execution
• Excellent communication - to motivate the team, plus work constructively to win-win with internal and external stakeholders
• Quality assurance - experience in quality assurance and brand guardianship overseeing quality outputs
• Knowledge of using design programmes including; Illustrator, InDesign and Canva
• Confident, creative copywriter, who takes a customer centric approach to content writing
• Project management - experience with collaborative project management tools such as Monday.com
• Experienced marketer, who has successfully managed a team, operating at Marketing Manager level or above. Significant experience in a successful marketing team in a matrixed organisation.
• Team player with a collaborative approach and ability to recognise the input of others
• Has a structured approach to problem solving
• Enjoys having autonomy over their role
• Actively seeks to become a ‘master’ in their area of responsibility
• Enjoys the creative side of marketing, from coming up with new and innovative ideas to deliver results, to having a passion for creating strong branding and design assets
• Excellent client and stakeholder management skills - demonstrating adaptability and collaborative approach to delivery
• A strategic thinker with good analytical, numerical and communication skills
• Adept at creating and planning segmented email campaigns with targeted messaging
• Database management skills - experience building/ growing and nurturing a database
• Solid understanding of digital marketing, website optimisation, UX and mobile apps - the implementation and tactical uses of; SEO, PPC, Google Ad words, banner ads and retargeting campaigns, to drive website traffic, engagement and lead generation
• Exceptional written and verbal communication skills and interpersonal skills
• Excellent proof-reading, editing and copy-writing skills: ability to devise and edit engaging content across all platforms and provide constructive feedback and direction
• High degree of computer literacy - with advanced Excel skills and the ability to manipulate and work with data and formulas to assist with reporting
• Ability to report and analyse campaign results, draw business conclusions and provide recommendations
• Demonstrable experience managing budgets

Будет плюсом:

• Client management - experience working collaboratively with external clients and stakeholders, ideally within an event agency environment
• Proven track record in delivering successful event marketing strategies, planning multi-channel marketing campaigns, ideally within a B2B events environment
• Experience in an event / exhibition background, ideally from an established organisation or an Association

Условия:

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
• Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two.