Marketing Manager (Hotels and Accommodation)

Scotsman Hospitality; Glasgow; On-site; GBP 35,000 - 55,000; Full time

Job summary

The Scotsman Group in Glasgow leads a diverse portfolio of venues across Scotland and seeks a Marketing Manager for the Hotel & Accommodation division. Based in Glasgow with regular travel to Edinburgh and the north, you will support the Head Of Communications across campaigns for 12 sites across 7 brands, including Hotels, Services Apartments, and Student Accommodation.

You will oversee planning, implementation and reporting of marketing campaigns, working with the wider marketing team, revenue

Qualifications

• Degree in Marketing, Communications, or equivalent.
• 2+ years in marketing or project management in Hotels/Hospitality.
• Ability to produce on-brand, high-quality copy for digital and print.

Responsibilities

• Roll out campaigns and comms strategy to improve sales and direct bookings.
• Support M&E and target demographics for events like weddings and corporate business.
• Create digital copy/content for mailers, social, and websites with strong writing.
• Work with digital team to optimize website content for conversion and ROI on PPC.
• Lead PR efforts and secure media coverage for brand visibility.

Skills

Marketing strategy

Copywriting

Digital marketing

Project coordination

Stakeholder management

Education

Degree in Marketing or Communications

Tools

Google Analytics

WordPress

AdWords

Job description

About Us

The Scotsman Group is one of Scotland’s leading hospitality companies, operating a diverse portfolio of venues including bars, restaurants, hotels, and cinemas. We are committed to delivering exceptional service and unique experiences for our customers. As we continue to grow, we are seeking a dedicated Marketing Manager to join our Hotel & Accommodation division, based in Glasgow (with regular travel to Edinburgh and occasionally the north)

About The Role

With a focus on commercial thinking as well as entrepreneurial spirit, you will be responsible for supporting the Head Of Communications with all aspects of marketing for the Hotel & Accommodation division of the estate, which compromises 12 sites across 7 brands. Your portfolio will include Hotels, Services Apartments, and Student Accommodation.

This role will oversee the planning, implementation and reporting on all marketing campaigns for each hotel. This role will require you to work with key stakeholders including the wider marketing team, the revenue team and the Senior Operations and Revenue team to drive brand awareness and loyalty for the business and ultimately to drive top line sales, specifically via direct bookings.

Key Responsibilities

• Campaign and comms strategy roll out which will improve sales and market share for our portfolio of venues, with particular focus on driving direct booking business. This will also include creating targeted campaigns for specific retail opportunities throughout the year including key calendar dates, re-marketing, and segmentation marketing, and will make use of revenue specific programmes such as The Hotel Network and Opera.
• Supporting the M&E side of our hotel businesses and implementing targeted demographic specific marketing plans for things like wedding and corporate business.
• Digital copy & content, including but not limited to mailers, social media content, boosted posts, copy for websites including blog content. This requires you to be highly creative and imaginative, with excellent written and interpersonal skills.
• Working with the digital team including the Senior Web Designer to help develop and maintain our website content for maximum conversion, ensuring imagery, copy, layout and customer journey is constantly reviewed and improved where required. Also working closely with external PPC resource to maximise results and ROI across AdWords and paid ads.
• PR, including a strong focus on securing media coverage for our brands and working with the Group Marketing Manager to secure maximum return on influencer and press content.

Requirements

• Degree in Marketing, Communications or equivalent
• OR have at least - 2+ years of marketing or project management experience as part of an inhouse team or agency with specific experience in Hotels or Hospitality
• Able to produce copy for use across the digital and physical space which is on brand and of the highest quality
• A strong understanding of the accommodation market (the local market in Edinburgh would be greatly advantageous) including key and emergent trends, innovation, and market share.
• Work toward tight deadlines whilst producing a high standard of work
• IT literate including email management, scheduling and filing
• Eloquent, enthusiastic, and always willing to learn
• Able to work on numerous projects simultaneously