Hotel Marketing Manager – Direct Bookings Growth

Scotsman Hospitality; Glasgow; On-site; GBP 35,000 - 55,000; Full time

Job summary

The Scotsman Group in Glasgow leads a diverse portfolio of venues across Scotland and seeks a Marketing Manager for the Hotel & Accommodation division. Based in Glasgow with regular travel to Edinburgh and the north, you will support the Head Of Communications across campaigns for 12 sites across 7 brands, including Hotels, Services Apartments, and Student Accommodation.

You will oversee planning, implementation and reporting of marketing campaigns, working with the wider marketing team, revenue

Qualifications

• Degree in Marketing, Communications, or equivalent.
• 2+ years in marketing or project management in Hotels/Hospitality.
• Ability to produce on-brand, high-quality copy for digital and print.

Responsibilities

• Roll out campaigns and comms strategy to improve sales and direct bookings.
• Support M&E and target demographics for events like weddings and corporate business.
• Create digital copy/content for mailers, social, and websites with strong writing.
• Work with digital team to optimize website content for conversion and ROI on PPC.
• Lead PR efforts and secure media coverage for brand visibility.

Skills

Marketing strategy

Copywriting

Digital marketing

Project coordination

Stakeholder management

Education

Degree in Marketing or Communications

Tools

Google Analytics

WordPress

AdWords

Job description

The Scotsman Group in Glasgow leads a diverse portfolio of venues across Scotland and seeks a Marketing Manager for the Hotel & Accommodation division. Based in Glasgow with regular travel to Edinburgh and the north, you will support the Head Of Communications across campaigns for 12 sites across 7 brands, including Hotels, Services Apartments, and Student Accommodation.

You will oversee planning, implementation and reporting of marketing campaigns, working with the wider marketing team, revenue