Marketing Manager

Kellan Group; Glasgow; On-site; GBP 42,000 - 63,000; Full time

Benefits offered by this job

Great salary and tronc

Leisure membership (free)

Family discounts

Rooms, F&B and spa discounts

On-site parking

Other benefits

Job summary

Berkeley Scott are recruiting on behalf of a prominent 5-star hotel in Glasgow for a Marketing Manager. You will lead integrated campaigns across digital, social, PR, print and partnerships to drive bookings and guest engagement.

We seek a creative, well-organised marketer with luxury hospitality experience, strong digital and content skills, and the ability to coordinate multiple agencies while delivering consistent brand experiences.

Qualifications

• Marketing degree or equivalent qualification.
• Experience in hospitality, tourism, or luxury brands.
• Strong skills in digital marketing, content creation, social media, CRM, PR and email campaigns.
• Creative, organised, and able to manage multiple projects across locations.
• Driving licence and willingness to travel between properties.

Responsibilities

• Plan and deliver integrated marketing campaigns across digital, social, PR, print and partnerships.
• Manage day-to-day marketing activity including website content, SEO, CRM, and email marketing.
• Create on-brand content tailored to the hotel's audience and tone of voice.
• Coordinate with external agencies to ensure quality and consistency.
• Monitor campaign performance, analyse results, and report recommendations.
• Maintain brand presentation across channels and guest touchpoints.
• Manage marketing budgets and ROI.
• Support sales/events/revenue teams with promotional activity and collateral.
• Spend time on-property to align marketing with guest experience and local market opportunities

Skills

Digital marketing

Content creation

Social media

CRM

PR

Email campaigns

Stakeholder management

Analytical tools

Education

Marketing degree or equivalent qualification

Tools

SEO tools

CRM platforms

Analytics tools

Job description

Marketing Manager - 5 star hotel - Glasgow

• Great salary plus tronc
• Free leisure membership and discounts for family
• Discounts on rooms, F&B and spa
• Free on-site parking
• Lots of other company benefits

We are seeking a talented Marketing Manager to deliver impactful marketing activity at the hotel. You must be a Marketing Manager with 5 star luxury experience, this is essential.

Your key responsibilities are

• Plan and deliver integrated marketing campaigns across digital, social, PR, print, and partnership channels.
• Manage day-to-day marketing activity, including website content, SEO, social media, CRM, and email marketing.
• Create engaging, on-brand content tailored to the hotel's audience and tone of voice.
• Oversee and coordinate with external agencies (PR, digital, design, Social media, and photography) to ensure quality and consistency.
• Monitor campaign performance, analyse results, and produce regular reports with recommendations.
• Maintain consistent brand presentation across all channels and guest touchpoints.
• Manage assigned marketing budgets, ensuring effective spend and ROI.
• Support sales, events, and revenue teams with promotional activity and marketing collateral.
• Spend time on-property to align marketing with guest experience and local market opportunities

We require from our Marketing Manager

• Marketing degree or equivalent qualification.
• Proven experience in a marketing role, ideally within hospitality, tourism, or luxury brands.
• Strong skills in digital marketing, content creation, social media, CRM, PR and email campaigns.
• Creative, organised, and able to manage multiple projects across different locations.
• Confident communicator with excellent stakeholder management skills.
• Experienced in using marketing analytics tools to measure performance and guide decisions.
• Full UK driving licence and flexibility to travel between properties.

Berkeley Scott are an agency working on behalf of our client. Salary is dependent on experience. No sponsorship is available for this role