Marketing Manager (Hotels and Accommodation)

Scotsman; Glasgow; Hybrid; GBP 42,000 - 56,000; Full time

Job summary

The Scotsman Group is seeking a Marketing Manager for the Hotel & Accommodation division, based in Glasgow with regular travel to Edinburgh and occasional north travel. You will support the Head Of Communications across campaigns for 12 sites and 7 brands, spanning Hotels, Services Apartments and Student Accommodation.

You will plan, implement and report on all marketing activities, collaborating with the marketing and revenue teams to drive brand awareness, loyalty and direct bookings.

Qualifications

• Degree in Marketing, Communications or equivalent.
• 2+ years of marketing or project management experience in hotels or hospitality.
• Ability to produce copy for digital and physical spaces, on-brand and high quality.
• Strong understanding of the accommodation market, local Edinburgh insight advantageous.
• Ability to work to tight deadlines while maintaining high standards.
• IT literate including email management, scheduling and filing.
• Eloquent, enthusiastic and keen to learn.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Develop and rollout campaign and comms strategy to boost direct bookings and market share.
• Support M&E side of hotel businesses with targeted marketing plans for weddings and corporate business.
• Create digital copy and content for mailers, social, websites and blogs with strong storytelling.
• Collaborate with the digital team to optimise website content and conversion, and ROI across paid ads.
• Secure media coverage and manage influencer and press content with the Group Marketing Manager.

Skills

Marketing experience

Copywriting

Deadline driven

Interpersonal skills

Project management

IT literacy

Business awareness

Education

Degree in Marketing/Communications or equivalent

Tools

Email management

Job description

About Us:

The Scotsman Group is one of Scotland’s leading hospitality companies, operating a diverse portfolio of venues including bars, restaurants, hotels, and cinemas. We are committed to delivering exceptional service and unique experiences for our customers. As we continue to grow, we are seeking a dedicated Marketing Manager to join our Hotel & Accommodation division, based in Glasgow (with regular travel to Edinburgh and occasionally the north)

About the Role:

With a focus on commercialthinking as well as entrepreneurial spirit, you will be responsible for supporting the Head Of Communications with all aspects of marketing for the Hotel & Accommodation division of the estate, which compromises 12 sites across 7 brands. Your portfolio will include Hotels, Services Apartments, and Student Accommodation.

This role will oversee the planning, implementation and reporting on all marketing campaigns for each hotel. This role will require you to work with key stakeholders including the wider marketing team, the revenue team and the Senior Operations and Revenue team to drive brand awareness and loyalty for the business and ultimately to drive top line sales, specifically via direct bookings.

Key Responsibilities:

• Campaign and comms strategyroll out which will improve sales and market share for our portfolio of venues, with particular focus on driving direct booking business. This will also include creating targeted campaigns for specific retail opportunities throughout the year including key calendar dates, re-marketing, and segmentation marketing, and will make use of revenue specific programmes such as The Hotel Network and Opera.
• Supporting the M&Eside of our hotel businesses and implementing targeted demographic specific marketing plans for things like wedding and corporate business.
• Digital copy & content, including but not limited to mailers, social media content, boosted posts, copy for websites including blog content. This requires you to be highly creative and imaginative, with excellent written and interpersonal skills.
• Working with the digital teamincluding the Senior Web Designer to help develop and maintain our website content for maximum conversion, ensuring imagery, copy, layout and customer journey is constantly reviewed and improved where required. Also working closely with external PPC resource to maximise results and ROI across AdWords and paid ads.
• PR,including a strong focus on securing media coverage for our brands and working with the Group Marketing Manager to secure maximum return on influencer and press content.

Requirements:

• Degree inMarketing, Communications or equivalent
• OR have at least- 2+ years of marketing or project management experience as part of an inhouse team or agency with specific experience in Hotels or Hospitality
• Able toproduce copy for use across the digital and physical space which is on brand and of the highest quality
• A strong understandingof the accommodation market (the local market in Edinburgh would be greatly advantageous) including key and emergent trends, innovation, and market share.
• Work toward tight deadlineswhilst producing a high standard of work
• IT literateincluding email management, scheduling and filing
• Eloquent, enthusiastic, and always willing to learn
• Able to work on numerous projectssimultaneously