Marketing Manager, full-time

HRS Communications; United Kingdom; Remote; GBP 40,000; Full time

Job summary

An established industry player in nutrition communications is seeking a Marketing Manager to drive their marketing strategy. This role involves developing marketing plans, managing multi-channel campaigns, and collaborating with cross-functional teams to enhance brand visibility. The ideal candidate will possess strong digital marketing skills, creativity, and a passion for nutrition and wellness. With opportunities for professional growth and a flexible remote working environment, this position offers a chance to make a significant impact in the food and nutrition space.

Benefits

Performance-related bonus

Working from home

Birthday off

Team away days

Career development opportunities

Travel opportunities

Qualifications

• 3+ years in marketing, preferably in health or nutrition sectors.
• Proven success in managing multi-channel marketing campaigns.

Responsibilities

• Develop and oversee the marketing plan and activities.
• Analyze marketing performance and report on KPIs.

Skills

Digital Marketing Platforms

SEO

Email Marketing

Social Media Strategies

Project Management

Analytical Skills

Creative Thinking

Communication Skills

Education

Degree in Marketing

CIM Qualification

Tools

HubSpot

Salesforce

Canva

InDesign

Photoshop

Loomly

Hootsuite

Asana

Monday.com

WordPress

Job description

Location: UK (Remote) - some travel required

Employment Type and Hours: Employed, full-time, 37.5 hours per week

Salary: Full-time basic salary £40,000 (dependent on experience) per annum plus performance-related bonus

Reports To: CEO and Chief Marketing Officer (CMO)

About HRS Communications

Founded and led by a registered dietitian, HRS Communications is a full-service, UK-based food and nutrition communications agency. We are a diverse team, highly skilled and qualified in food and nutrition, marketing, and communications.

We partner with ambitious food, nutrition, and medical businesses sharing our goal of ‘maximising impact in the food and nutrition space’. Our balanced approach permeates every facet of our operations, from our commitment to disseminating evidence-based nutrition information to cultivating an equitable and adaptable work environment. Some of our great benefits include performance-related bonus, working from home, a day off to celebrate your birthday, team away days, and career development opportunities as the business grows.

Role:

As the Marketing Manager, you will develop the marketing plan and oversee the implementation of marketing activities for HRS Communications. Reporting to the CEO and CMO, you will ensure the marketing plan is delivered on time, within budget, and meets KPIs. Responsibilities include campaign delivery, analyzing and reporting marketing performance, and collaborating with cross-functional teams to achieve business objectives. This role requires creativity, strategic thinking, and strong communication skills to promote our services and enhance brand visibility.

Key Responsibilities:

1. Support the development of the marketing strategy
2. Conduct market research, industry insights, and trend analysis to inform the marketing strategy
3. Develop a marketing plan of activity
4. Create a content strategy and calendar of activity
5. Lead the development of an events and partnership strategy and calendar
6. Manage the marketing budget, tracking, and reporting
7. Manage all marketing data, including CRM
8. Set and review key marketing KPIs

Marketing Delivery:

1. Manage external agencies' performance against KPIs, including website, SEO, and graphic design agencies, ensuring delivery aligns with goals. Hold third-party suppliers accountable and take corrective actions as needed
2. Lead and support the Marketing Executive in managing social media platforms, creating content for blogs, websites, email campaigns, newsletters, and promotional materials
3. Coordinate marketing events such as webinars, trade shows, and conferences
4. Maintain and develop the HRS brand across all communication channels, ensuring message and branding consistency

Marketing Analysis:

1. Monitor and report on performance
2. Propose new ideas and creative marketing strategies
3. Lead and mentor junior marketing team members, collaborating with medical writing, design, and account management teams for seamless execution

Management Meetings:

1. Attend monthly meetings to update on marketing activities, discuss results, share insights, and inform strategic planning

Thought Leadership:

1. Position HRS and the team as industry thought leaders in nutrition communications, contributing to discussions, speaking opportunities, webinars, and events

Key Requirements:

Experience:

• 3+ years in marketing, preferably within health, wellness, or nutrition sectors
• Proven success in managing multi-channel marketing campaigns
• Experience in client-facing roles with relationship management skills

Skills:

• Strong knowledge of digital marketing platforms (Google Ads, Facebook Ads, etc.), SEO, email marketing, and social media strategies
• Excellent written and verbal communication skills, capable of translating complex nutrition info into engaging content
• Strong project management skills, juggling multiple projects and deadlines
• Analytical skills with experience using tools like Google Analytics and social insights
• Creative thinking and problem-solving skills
• Proficiency in business software including CRM systems (HubSpot, Salesforce), graphic design (Canva, InDesign, Photoshop), scheduling (Loomly, Hootsuite), project management (Asana, Monday.com), and website platforms (WordPress)

Passion for Nutrition & Wellness:

• Genuine interest in nutrition, health, and wellness; background in related fields is a plus
• Ability to stay current with trends and research in nutrition

Qualifications:

• Degree in Marketing, Communications, or related field
• CIM qualification or working towards one
• Experience in an agency setting
• Interest or experience in nutrition, health, and wellness

What we offer:

• Competitive salary and benefits
• Opportunities for professional growth
• Remote and flexible working
• Birthdays off
• Team away days and social activities
• Travel opportunities

How to apply:

Submit your CV and cover letter explaining your interest, understanding of HRS Communications, and how your experience aligns with the role to [e-mail] by 5pm on Friday, 2nd May.