Marketing Controller

Advocate Group; St Albans; On-site; GBP 75,000 - 110,000; Full time

Job summary

The Advocate Group is exclusively supporting a leading food and beverage business in the search for a commercially driven and strategically minded Marketing Controller to shape and deliver the UK marketing agenda.

As Marketing Controller, you’ll set the marketing direction, translate consumer and market insight into commercially effective strategies, and ensure strong execution across the portfolio, working with the SLT and senior stakeholders.

Qualifications

• Experience in a Marketing Manager/Controller role within FMCG.
• Strong brand, consumer and shopper marketing understanding.
• Commercially astute with ability to link activity to growth.
• Experience in matrix organisations (desirable).
• Excellent stakeholder influencing skills in a fast-paced environment.

Responsibilities

• Shape UK marketing strategy across the portfolio.
• Lead brand and commercial marketing plans.
• Translate insights into growth opportunities.
• Collaborate with Sales and commercial teams.
• Develop and coach marketing talent.
• Drive continuous improvement with data.

Skills

Marketing leadership

FMCG experience

Brand & shopper marketing

Stakeholder management

Job description

The Advocate Group is exclusively supporting a leading food and beverage business in the search for a commercially driven and strategically minded Marketing Controller to play a key role in shaping and delivering the UK marketing agenda.

This is a high-impact opportunity for an experienced FMCG marketer looking to take ownership of a significant portfolio and make a tangible impact on brand, category and commercial growth.

The Role

As Marketing Controller, you’ll play a key role in setting the marketing direction for the business, translating consumer, shopper and market insight into commercially effective strategies and ensuring strong execution across the portfolio.

As part of the SLT you’ll work alongside senior stakeholders, helping to shape brand performance, customer engagement and future growth opportunities.

The role will combine strategic leadership with commercial delivery, with the opportunity to influence both the direction of the marketing function and the wider business.

Key Responsibilities

• Help shape and deliver the UK marketing strategy across the relevant portfolio
• Lead the development and execution of brand and commercial marketing plans
• Translate consumer, shopper, market and category insight into actionable growth opportunities
• Work closely with Sales and commercial teams to ensure strong customer alignment and execution
• Support the development of innovation, activation and communications plans
• Build strong relationships with internal and external stakeholders
• Lead, coach and develop marketing talent
• Use market and performance data to identify opportunities and drive continuous improvement

About You

• Proven experience in a similar level Marketing Manager/Controller role within Food or Beverages FMCG
• Experience of working in matrix organisations (desirable)
• Strong understanding of brand, consumer and shopper marketing
• Commercially astute, with the ability to connect marketing activity to business growth
• Comfortable working cross-functionally with Sales, Category and wider commercial teams
• Strong strategic thinker who can also drive effective execution
• Confident influencing senior stakeholders and working within a fast-paced environment
• Previous experience of leading, coaching or developing others

Why Apply?

This is an opportunity to step into a high-profile Marketing Controller position within an established food & beverage business, with the scope to influence strategy, develop brands and contribute directly to commercial growth.

If you're an experienced FMCG marketer ready for a role with greater strategic influence, commercial ownership and visibility, we'd be keen to hear from you.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.