Marketing manager for customer review platforms

Trustpilot, Inc.; Greater London; Hybrid; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Hybrid work 2 days in London office

25 days holiday (+2 after 2 years)

Learning and development via Trustply/

Volunteer days

Job summary

Trustpilot in London is seeking a Marketing Manager to lead multi-channel demand generation, with a strong focus on brand messaging and ROI. You will own the UK events strategy across owned and third party events, negotiate sponsorships, and collaborate with local sales and partner functions.

You will write copy for web, paid digital, email and landing pages, take full ownership of campaigns from brief to delivery, and report on performance.

Qualifications

• Proven experience in a B2B marketing role with events & campaign experience.
• Ability to operate in a high-performance, commercial environment and strive to continuously learn and improve.
• Proven experience of building and executing B2B campaigns in a SaaS business - with demonstrable strong ROI
• Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance.
• A proactive hands-on approach, with the ability to work on both strategic and tactical levels.

Responsibilities

• Own and deliver multi-channel demand generation campaigns with a strong focus on brand messaging and ROI.
• Own the UK events strategy across owned and third party events.
• Negotiate sponsorship packages and organise roundtable events.
• Write copy for web, paid digital, email and others, and create landing pages.
• Take full responsibility for campaigns; deliver on time and on budget with clear ROI metrics.
• Analyse programs and report on campaign performance; coordinate with brand, content, comms and digital teams.

Skills

B2B marketing

Events campaigns

ROI analysis

Marketing automation

CRM systems

Data-driven insights

Stakeholder management

Copywriting

Tools

Salesforce Marketing Cloud

Salesforce

Job description

Описание: At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust! The Marketing Manager is a critical role in helping us achieve our ambitions and vision to create an independent currency of trust in our key markets.

Задачи

Own and deliver multi-channel demand generation campaigns with a strong focus on brand messaging and ROI - including email, events, digital and content. Own the UK events strategy across owned and third party events. This includes negotiating sponsorship packages, organising roundtable events, post event follow-up campaigns, and commercial alignment. Work closely with local sales and partner functions to align on goals and maximize the effectiveness of campaigns. Write copy for web, paid digital, email and others, along with creating landing pages to support campaigns. Take full responsibility for each of your campaigns; delivering on time and on budget, with clear ROI or other metrics. Analyse these programs and report on campaign performance. Coordinate with other marketing departments, including brand, content, comms and digital, to bring cohesion and consistency to every campaign.

Требования

• Proven experience in a B2B marketing role with events & campaign experience
• Ability to operate in a high-performance, commercial environment and strive to continuously learn and improve
• Proven experience of building and executing B2B campaigns in a SaaS business - with demonstrable strong ROI
• Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance
• A proactive hands-on approach, with the ability to work on both strategic and tactical levels
• Hands-on knowledge of a marketing automation platform, CRM systems and digital platforms. Ideally Salesforce Marketing Cloud and Salesforce
• High energy level, with a bias for positivity, action and accountability
• Solid stakeholder management skills and the ability to influence others - regardless of seniority or department.

Условия

• A hybrid work set up (2 days a week required from our London office)
• Competitive compensation package + bonus
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
• Pension and life insurance Health cash plan, online GP, 24/7, Employee Assistance Plan Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle-to-work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
• Independent financial advice and free standard professional mortgage broker advice
• Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career