Marketing Manager UK

Trustpilot, Inc.; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid work setup

Competitive compensation package

25 days holiday

Volunteer days

Learning & development

Pension and life insurance

Health cash plan

Headspace app

Parental leave

Cycle-to-work

Office perks & social events

Job summary

Trustpilot in London is seeking a Marketing Manager to steer multi-channel demand generation and events strategy across the UK. You will work with global teams to deliver campaigns that build brand awareness, generate leads and drive revenue, while maintaining ROI and brand consistency.

You'll own headline campaigns, manage partnerships and sponsor events, and collaborate with sales and other marketing functions.

Qualifications

• Proven experience in a B2B marketing role with events & campaign experience.
• Ability to drive campaigns with clear ROI and budgets.
• Data-driven decision making to improve performance.

Responsibilities

• Own and deliver multi-channel demand generation campaigns with brand messaging and ROI.
• Lead UK events strategy across owned and third party events.
• Coordinate with sales and partner functions to align goals.
• Create copy for web, email, digital and craft landing pages to support campaigns.
• Analyze programs and report on campaign performance.
• Collaborate with brand, content, comms and digital to ensure consistency.

Skills

B2B marketing

Campaign management

Events experience

ROI driven

Data-driven insights

Marketing automation

CRM knowledge

Stakeholder management

Tools

Salesforce Marketing Cloud

Salesforce

CRM systems

Job description

At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust! Trustpilot is at a very exciting stage in our journey, and we’d like you to join us at this pivotal moment as we enter a new period of growth with a renewed strategic direction.

The Marketing Manager is a critical role in helping us achieve our ambitions and vision to create an independent currency of trust in our key markets. You will be a key member of the Regional Marketing team, and will help build: Strategies that attract customers and drive revenue at scale, working closely with global Marketing teams.Omni-channel programs and campaigns and events targeting our prospects and working with our Commercial partners to optimise conversion. Expertise in market nuances and local insight, being natives in the markets we represent. The full marketing mix in each market fulfilling the plans and ambitions for that market and a consistent brand narrative.

This role will help develop our acquisition marketing strategy to deliver value and growth in our prospect marketing strategies across the UK. You will be responsible for leading impactful and commercially focused campaigns aimed at increasing brand awareness, engagement and lead generation across our key segments. You will lead our events strategy including strategy & execution of third-party sponsored events, roundtables and Trustpilot owned events.

What you'll be doing:

• Own and deliver multi-channel demand generation campaigns with a strong focus on brand messaging and ROI - including email, events, digital and content.
• Own the UK events strategy across owned and third party events.
• This includes negotiating sponsorship packages, organising roundtable events, post event follow-up campaigns, and commercial alignment.
• Work closely with local sales and partner functions to align on goals and maximize the effectiveness of campaigns.
• Write copy for web, paid digital, email and others, along with creating landing pages to support campaigns.
• Take full responsibility for each of your campaigns; delivering on time and on budget, with clear ROI or other metrics.
• Analyse these programs and report on campaign performance.
• Coordinate with other marketing departments, including brand, content, comms and digital, to bring cohesion and consistency to every campaign.

Who you are:

• Proven experience in a B2B marketing role with events & campaign experience
• Ability to operate in a high-performance, commercial environment and strive to continuously learn and improve
• Proven experience of building and executing B2B campaigns in a SaaS business - with demonstrable strong ROI
• Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance
• A proactive hands-on approach, with the ability to work on both strategic and tactical levels
• Hands-on knowledge of a marketing automation platform, CRM systems and digital platforms. Ideally Salesforce Marketing Cloud and Salesforce
• High energy level, with a bias for positivity, action and accountability
• Solid stakeholder management skills and the ability to influence others - regardless of seniority or department.

We are:

We are a really close-knit team, spanning London, New York , Copenhagen and Melbourne. We value teamwork very highly, and everyone is really happy to roll their sleeves up and help out whenever it’s needed. We are looking for someone like-minded to join our team. We work from a central program plan, which everyone is able (and encouraged!) to feed into, but we also have the autonomy to suggest and deliver on our own campaigns that fit into these wider objectives. The breadth of responsibilities in the marketing team means that no one day is the same - perfect for restless marketers who are always looking for a challenge!

What's in it for you:

• A hybrid work set up (2 days a week required from our London office)
• Competitive compensation package + bonus
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle-to-work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
• Access…